Book
Fostering sustainable behavior : an introduction to community-based social marketing / Doug McKenzie-Mohr. --
Record details
- ISBN: 0865716420 (pbk.)
- ISBN: 9780865716421 (pbk.)
- Physical Description: xi, 171 p. : ill.
- Edition: 3rd ed. --
- Publisher: Gabriola Island, B.C. : New Society Publishers, c2011.
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references (p. 155-170) and Internet addresses. |
| Immediate Source of Acquisition Note: | LSC 24.95 |
Search for related items by subject
| Subject: | Environmental responsibility > Citizen participation. Social marketing. Sustainable living. |
Available copies
- 1 of 1 copy available at Tsuga Consortium.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Lakeshore Branch | 363.70525 Moh 2011 | 31681002283364 | NONFICPBK | Available | - |
Dr. Doug McKenzie-Mohr is an environmental psychologist who specializes in designing programs to promote sustainable behavior. For the last decade his award-winning work has focused on incorporating scientific knowledge on behavior change into the design and delivery of community programs. As the founder of community-based social marketing, he has repeatedly illustrated its utility in his research, workshops, and consulting. His previous version of this book published through Canada's National Round Table on the Environment and the Economy has become requisite reading for those who deliver programs to promote sustainable behavior.
