Book
Fostering sustainable behavior : an introduction to community-based social marketing / Doug McKenzie-Mohr. --
Record details
- ISBN: 0865716420 (pbk.)
- ISBN: 9780865716421 (pbk.)
- Physical Description: xi, 171 p. : ill.
- Edition: 3rd ed. --
- Publisher: Gabriola Island, B.C. : New Society Publishers, c2011.
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references (p. 155-170) and Internet addresses. |
| Immediate Source of Acquisition Note: | LSC 24.95 |
Search for related items by subject
| Subject: | Environmental responsibility > Citizen participation. Social marketing. Sustainable living. |
Available copies
- 1 of 1 copy available at Tsuga Consortium.
Holds
- 0 current holds with 1 total copy.
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Lakeshore Branch | 363.70525 Moh 2011 | 31681002283364 | NONFICPBK | Available | - |
- Perseus Publishing
The highly acclaimed manual for changing everyday habits-now in an all-newthird edition!
We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved.
How then do we go about transforming people's good intentions into action? Fostering Sustainable Behavior explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behavior change tools, and case studies. Learn how to:
- target unsustainable behaviors, and identify the barriers to change
- understand various commitment strategies
- communicate effective messages
- enhance motivation and invite participation.
The strategies introduced in this ground-breaking manual are an invaluable resource for anyone interested in promoting sustainable behavior, including environmental conservation, recycling and waste reduction, water and energyefficiency and alternative transportation.
- Perseus Publishing
To attain a sustainable future, we must change many of our everyday actions. This completely revised and updated edition of Fostering Sustainable Behavior shows how community-based social marketing is key to overcoming barriers and resistance and creating new social norms.
