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The successful marketing plan : how to create dynamic, results-oriented marketing / Roman G. Hiebing, Jr., Scott W. Cooper, and Steve J. Wehrenberg. --
Hiebing, Roman G.
(
Author
).
Cooper, Scott W.
(
Added Author
).
Wehrenberg, Steve.
(
Added Author
).
More Details
Record details
ISBN:
0071745572
(pbk.)
ISBN:
9780071745574
(pbk.)
Physical Description:
xxxvi, 566 p. : ill.
Edition:
Fully rev. and expanded 4th ed. --
Publisher:
New York ;
McGraw-Hill,
c2012.
Content descriptions
General Note:
Includes index.
Immediate Source of Acquisition Note:
LSC 49.95
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Subject:
Marketing
>
Planning.
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Lakeshore Branch
658.802 Hie 2012
31681002310969
NONFICPBK
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