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The successful marketing plan : how to create dynamic, results-oriented marketing Cover Image Book Book

The successful marketing plan : how to create dynamic, results-oriented marketing

Hiebing, Roman G. (Author). Cooper, Scott W. (Added Author). Wehrenberg, Steve. (Added Author).

Record details

  • ISBN: 0071745572 (pbk.)
  • ISBN: 9780071745574 (pbk.)
  • Physical Description: print
    xxxvi, 566 p. : ill.
  • Edition: Fully rev. and expanded 4th ed. --
  • Publisher: New York ; Toronto : McGraw-Hill, c2012.

Content descriptions

General Note:
Includes index.
Immediate Source of Acquisition Note:
LSC 49.95

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Subject: Marketing Planning

Available copies

  • 1 of 1 copy available at Tsuga Consortium.

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  • 0 current holds with 1 total copy.
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Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Lakeshore Branch 658.802 Hie 2012 31681002310969 NONFICPBK Available -
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