Book
Brandwashed : tricks companies use to manipulate our minds and persuade us to buy / Martin Lindstrom.
Record details
- ISBN: 9780385531733 (hc) :
- Physical Description: xi, 291 p. ; 25 cm.
- Edition: 1st ed.
- Publisher: New York : Crown Business, c2011.
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references and index. |
Search for related items by subject
| Subject: | Brand choice > Psychological aspects. Consumer behavior. Consumers > Psychology. Marketing > Psychological aspects. Neuromarketing. |
Available copies
- 1 of 1 copy available at Tsuga Consortium.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Stroud Branch | 658.8343 Lin | 31681002254076 | NONFIC | Available | - |
- Baker & Taylor
Draws on more than 20 years of experience with some of the world's largest companies to reveal pervasive marketing practices that are used to manipulate consumers, in a critical exposé that argues that guerilla market techniques intentionally tap the public's deepest fears, vulnerabilities and dreams. - Baker & Taylor
Reveals pervasive marketing practices used by some of the world's largest companies to manipulate consumers and argues that guerilla market techniques intentionally tap the public's deepest fears, vulnerabilities, and dreams. - Random House, Inc.
From the bestselling author of Buyology comes a shocking insiderâs look at how todayâs global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.
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Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
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Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals how advertisers and corporations:
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   ⢠Intentionally target children at an alarmingly young age
   ⢠Stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares.
   ⢠Are secretly mining our digital footprints to uncover some of the most intimate details of our private lives
   ⢠Purposely adjust their formulas in order to make their products chemically addictive Â
   â¢Â And much, much more.Â
This searing expose introduces a new class of tricks, techniques, and seductions--the Hidden Persuaders of the 21st century--and shows why they are more insidious and pervasive than ever.
