Book
More guerrilla marketing research : asking the right people, the right questions, the right way and effectively using the answers to make more money / Robert J. Kaden, Gerald Linda and Jay Conrad Levinson.
Record details
- ISBN: 9780749455477
- Physical Description: xviii, 349 p.
- Publisher: London ; Kogan Page Limited, c2009.
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references and index. |
Search for related items by subject
| Subject: | Marketing research. Small business > Management. Success in business. |
Robert J. Kaden runs his own market research company, The Kaden Company. He lectures widely and writes regularly for the business press. He is author of Guerrilla Marketing Research.
Gerald Linda established the marketing consulting firm Gerald Linda & Associates.
Jay Conrad Levinson is the author of the best-selling marketing series in history, “Guerrilla Marketing,” plus 58 other business books. His books have sold more than 20 million copies worldwide and have been translated into 60 languages. He also conducts guerrilla marketing training programs, hosts the very popular Internet website, www.gmarketing.com, and formed The Guerrilla Marketing Association.Robert J. Kaden runs his own market research company, The Kaden Company. He lectures widely and writes regularly for the business press. He is author of Guerrilla Marketing Research.
Gerald Linda established the marketing consulting firm Gerald Linda & Associates.
Jay Conrad Levinson is the author of the best-selling marketing series in history, âGuerrilla Marketing,â plus 58 other business books. His books have sold more than 20 million copies worldwide and have been translated into 60 languages. He also conducts guerrilla marketing training programs, hosts the very popular Internet website, www.gmarketing.com, and formed The Guerrilla Marketing Association.