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More guerrilla marketing research : asking the right people, the right questions, the right way and effectively using the answers to make more money  Cover Image Book Book

More guerrilla marketing research : asking the right people, the right questions, the right way and effectively using the answers to make more money / Robert J. Kaden, Gerald Linda and Jay Conrad Levinson.

Kaden, Robert. (Author). Linda, Gerald. (Added Author). Levinson, Jay Conrad. (Added Author).

Record details

  • ISBN: 9780749455477
  • Physical Description: xviii, 349 p.
  • Publisher: London ; Kogan Page Limited, c2009.

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references and index.
Subject: Marketing research.
Small business > Management.
Success in business.

LDR 00620cam a2200205Ka 4500
001128696
003TSUGA
00520111124210708.0
008070101s2009 enk eng d
020BB. ‡a9780749455477
090BB. ‡a658.83 Kad
1001B. ‡aKaden, Robert.
24510. ‡aMore guerrilla marketing research : ‡basking the right people, the right questions, the right way and effectively using the answers to make more money / ‡cRobert J. Kaden, Gerald Linda and Jay Conrad Levinson.
2600B. ‡aLondon ; ‡bKogan Page Limited, ‡cc2009.
300BB. ‡axviii, 349 p.
504BB. ‡aIncludes bibliographical references and index.
650B0. ‡aMarketing research.
650B0. ‡aSmall business ‡xManagement.
650B0. ‡aSuccess in business.
7001B. ‡aLinda, Gerald.
7001 . ‡aLevinson, Jay Conrad.
901 . ‡aAUTOGENERATED-5586 ‡bAUTOGEN ‡c128696 ‡tbiblio ‡sSystem Local

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