Book
The social media advantage : an essential handbook for small business / Holly Berkley & Amanda Walter. --
Record details
- ISBN: 1770401423 (pbk.)
- ISBN: 9781770401426 (pbk.)
- Physical Description: ix, 142 p. : ill. --
- Edition: 1st ed. --
- Publisher: Bellingham, WA : Self-Counsel Press, 2013.
Content descriptions
| Immediate Source of Acquisition Note: | LSC 17.95 |
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Available copies
- 1 of 1 copy available at Tsuga Consortium.
Holds
- 0 current holds with 1 total copy.
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| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Cookstown Branch | 658.872 Ber | 31681002616506 | NONFICPBK | Available | - |
- Baker & Taylor
Discusses the importance of social media for a small business and offers information on developing a social media marketing plan. - Independent Publishing Group
Opening your own business can be a dream come true. As a dedicated small-business owner, you likely have a detailed business plan, expertise in your industry, and the determination to succeed. All you need now is an effective marketing strategy that wonât break the bank. With all of the new media marketing options out there, where do you begin? Does your business need a company blog, Facebook account, Twitter feed, or all of the above? How do you communicate to your customers using this medium? How do you build online networks? How can you use all of this to your advantage? In this book, authors Berkley and Walter answer all of these questions and explain why social media is such an important tool for small businesses.The Social Media Advantage is a book that demonstrates you donât need to be a marketing guru to have a successful social media presence. This book is a how-to guide for small-business owners who may have no knowledge about social media, but are eager to learn how they can turn tweets into profits.Using case studies and examples, Berkley teaches readers how to:⢠Become familiar with social media networks such as Facebook, Twitter, LinkedIn, MySpace, blogs and more⢠Create and execute a social media plan Web/Social Networking⢠Maximize the benefits of social media and avoid the pitfalls⢠Maintain your online presence efficiently⢠Build up your list of friends and followers⢠Network to effectively expand your customer or client base⢠Maintain a professional voice for your businessUnlike traditional forms of marketing, which may require a large budget, there is no financial cost to a social media campaign. You have nothing to lose and everything to gain. The Social Media Advantage gives you the knowledge, skills, and confidence to develop an effective social media to help make your business a success! - NBN
In just a few short years, social media has become a worldwide phenomenon where Facebook updates or tweets are mini press releases read by thousands of people every day. Your small business can also get in the game, using social media as a free public relations tool!
In this book, authors Berkley and Walter answers all of these questions and explain why social media is such an important tool for small business.
