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How to show & sell your crafts : how to build your craft business at home, online, and in the marketplace  Cover Image Book Book

How to show & sell your crafts : how to build your craft business at home, online, and in the marketplace / Torie Jayne. --

Jayne, Torie. (Author).

Record details

  • ISBN: 1250044723 (pbk.)
  • ISBN: 9781250044723 (pbk.)
  • Physical Description: 144 p. : col. ill.
  • Edition: 1st U.S. ed. --
  • Publisher: New York : St. Martin's Griffin, 2014.

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references, Internet addresses and index.
Formatted Contents Note:
Getting started -- Branding -- Selling basics -- Selling in person -- Marketing -- Words of wisdom -- What next?
Immediate Source of Acquisition Note:
LSC 26.50
Subject: Handicraft > Marketing.
Selling > Handicraft.
Small business marketing.

Available copies

  • 1 of 1 copy available at Tsuga Consortium.

Holds

  • 0 current holds with 1 total copy.
Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Stroud Branch 745.50688 Jay 31681002550812 NONFICPBK Available -

  • Baker & Taylor
    "For crafters who want to take their craft to a new entrepreneurial level, this book is the perfect guide. Using highly-visual, step-by-step tutorials, How to Show & Sell Your Crafts is packed with helpful branding, selling, and merchandising tips that no serious crafter should be without. Using the workspaces, shops, salons, and "through-the-keyhole" profiles of some of the world's most successful crafters, readers will learn the best ways to merchandise and sell their items online, at craft fairs, markets, pop-up events, exhibitions, and in shops. Plus, you'll learn how to build a personality-driven brand, create a memorable blog or website, improve your photography skills, and analyze your results to help move your business forward into the future. You start by learning how to optimize your workspace to improve creativity and profitability, then how to build a strong brand name and online presence across multiple social media platforms. Lastly, learn how to get your work out into the marketplace, engage customers, and use the insider secrets offered in this book to set yourself up for success and grow your sales!"--
  • Baker & Taylor
    Filled with visual, step-by-step tutorials, this excellent resource for readers who want to take their craft business to the next level provides branding, selling and merchandising tips along with profiles of some of the world's most successful crafters. Original.
  • McMillan Palgrave

    For crafters who want to take their craft to a new entrepreneurial level, this book is the perfect guide. Using highly-visual, step-by-step tutorials, How to Show & Sell Your Crafts is packed with helpful branding, selling, and merchandising tips that no serious crafter should be without. Using the workspaces, shops, salons, and "through-the-keyhole" profiles of some of the world's most successful crafters, readers will learn the best ways to merchandise and sell their items online, at craft fairs, markets, pop-up events, exhibitions, and in shops. Plus, you'll learn how to build a personality-driven brand, create a memorable blog or website, improve your photography skills, and analyze your results to help move your business forward into the future.

    You start by learning how to optimize your workspace to improve creativity and profitability, then how to build a strong brand name and Internet presence on Etsy and across multiple social media platforms. Lastly, learn how to get your work out into the marketplace, engage customers, and use the insider secrets offered in this book to set yourself up for success and grow your sales!


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