Book
Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and more / Dave Kerpen with Mallorie Rosenbluth and Meg Riedinger.
Record details
- ISBN: 0071836322 (pbk.)
- ISBN: 9780071836326 (pbk.)
- Physical Description: xvi, 277 p. : ill.
- Edition: Rev. & expanded ed. / new foreword by Carrie Kerpen.
- Publisher: New York ; McGraw-Hill Education, c2015.
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references and index. |
| Immediate Source of Acquisition Note: | LSC 27.95 |
Search for related items by subject
| Subject: | Internet marketing. Online social networks. Social media > Economic aspects. Customer relations. Branding (Marketing) |
Available copies
- 1 of 1 copy available at Tsuga Consortium.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Lakeshore Branch | 658.872028546 Ker 2015 | 31681002789907 | NONFICPBK | Available | - |
- Baker & Taylor
Explains how to use such social media as Facebook and Twitter as marketing tools, describing how to communicate effectively with customers and incorporate a marketing strategy into a mix of new and old media. - McGraw Hill
The NEW YORK TIMES and USA TODAYbestsellerâupdated with todayâs hottest sites!
A friendâs recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before.Packed with brand-new case studies from todayâs emerging social sites, this updated edition of LikeableSocial Media helps you harness the power of word-of-mouth marketing to transform your business. Listento your customers and prospects. Deliver value, excitement, and surprise. And most important, learn howto truly engage your customers and help them spread the word.
