Microform
100 ideas that changed advertising / Simon Veksner.
A chronicle of the key ideas that have shaped the adverts we see everyday, 100 Ideas That Changed Advertising offers a fascinating insight into an ever- changing and fast-moving industry. Arranged broadly chronologically, the book looks at the overnight revolutions, the flashes of inspiration and the long-term evolutions that advertisers have wrought upon their industry. Author Simon Veksner guides us through the key ideas behind these changes, from the development of the first advertising formats and the history of branding, to the creative revolutions of the 1960s and the digital age. Looking forward, the book considers the most recent thinking in reaching new audiences, including the rise of neuromarketing and the latest behavioural economics. Illustrated with hundreds of examples of adverts and explaining their power to inspire, delight and annoy, but above all, to make us buy, the book is an absorbing guide to a turbulent, highly-creative industry.
Record details
- ISBN: 1780672349 (pbk.)
- ISBN: 9781780672342 (pbk.)
- Physical Description: 216 pages : colour illustrations ; 27 cm
- Publisher: London : Laurence King Publishing, 2015.
- Copyright: ©2015
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references and index. |
| Immediate Source of Acquisition Note: | LSC 38.95 |
Search for related items by subject
| Subject: | Advertising > History. Marketing. Branding (Marketing) |
Available copies
- 1 of 1 copy available at Tsuga Consortium.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Lakeshore Branch | 659.1 Vek | 31681020008249 | NONFICPBK | Available | - |
| LDR | 01879cam a2200289ui 4500 | ||
|---|---|---|---|
| 001 | 205906 | ||
| 003 | TSUGA | ||
| 008 | 080410t20152015enka eb 001 0 eng | ||
| 020 | . | ‡a1780672349 (pbk.) | |
| 020 | . | ‡a9781780672342 (pbk.) | |
| 090 | . | ‡a659.1 Vek | |
| 100 | 1 | . | ‡aVeksner, Simon. |
| 245 | 1 | 0. | ‡a100 ideas that changed advertising / ‡cSimon Veksner. |
| 246 | 3 | . | ‡aOne hundred ideas that changed advertising |
| 264 | 1. | ‡aLondon : ‡bLaurence King Publishing, ‡c2015. | |
| 264 | 4. | ‡c©2015 | |
| 300 | . | ‡a216 pages : ‡bcolour illustrations ; ‡c27 cm | |
| 336 | . | ‡atext ‡btxt ‡2rdacontent | |
| 336 | . | ‡astill image ‡bsti ‡2rdacontent | |
| 337 | . | ‡aunmediated ‡bn ‡2rdamedia | |
| 338 | . | ‡avolume ‡bnc ‡2rdacarrier | |
| 504 | . | ‡aIncludes bibliographical references and index. | |
| 520 | . | ‡aA chronicle of the key ideas that have shaped the adverts we see everyday, 100 Ideas That Changed Advertising offers a fascinating insight into an ever- changing and fast-moving industry. Arranged broadly chronologically, the book looks at the overnight revolutions, the flashes of inspiration and the long-term evolutions that advertisers have wrought upon their industry. Author Simon Veksner guides us through the key ideas behind these changes, from the development of the first advertising formats and the history of branding, to the creative revolutions of the 1960s and the digital age. Looking forward, the book considers the most recent thinking in reaching new audiences, including the rise of neuromarketing and the latest behavioural economics. Illustrated with hundreds of examples of adverts and explaining their power to inspire, delight and annoy, but above all, to make us buy, the book is an absorbing guide to a turbulent, highly-creative industry. | |
| 541 | . | ‡aLSC ‡h38.95 | |
| 650 | 0. | ‡aAdvertising ‡xHistory. | |
| 650 | 0. | ‡aMarketing. | |
| 650 | 0. | ‡aBranding (Marketing) | |
| 852 | . | ‡aOSTRO ‡bINNISFILla ‡h659.1 Vek | |
| 901 | . | ‡a1690171 ‡bSystem Local ‡c205906 ‡tbiblio ‡soclc | |
