Book

The marketing plan handbook : develop big-picture marketing plans for pennies on the dollar / Robert W. Bly.

Summary:

"Bly details the critical steps to marketplace success including developing a business vision, positioning strategically, researching the market, producing and selling products and services, assessing marketing tactics, creating an effective implementation schedule, and troubleshooting for future success and growth. Whether embarking on a new venture or reviving a current business, business owners need this practical handbook for market success and survival"--Provided by publisher.

Record details

ISBN: 1599185598 (pbk.)
ISBN: 9781599185590 (pbk.)
Physical Description: xxviii, 362 pages : illustrations ; 23 cm.
Edition: Second edition.
Publisher: [Irvine, California] : Entrepreneur Press, [2015]
Copyright: 2015

Content descriptions

Bibliography, etc. Note:	Includes bibliographical references (pages 327-328) and index.
Formatted Contents Note:	Acknowledgments -- Preface -- Introduction -- Harness the Power of Vision -- Decide What Business You're In -- Get To Know Everything About Your Ideal Customer -- Who Is The Competition? -- Strategize: Position Your Business -- Build Out Your Product Line -- Assess Your Tactics -- Integrate Online and Offline Marketing -- Put Your Measurements In Place -- Write Your Plan -- Work It!--Implementation -- Review and Troubleshoot Your Plan -- Content Marketing -- Mobile Marketing -- Social Networking -- Appendix B Forms and Worksheets -- Appendix B Model Marketing Plan -- Appendix C Marketing Consultants -- Appendix D Sources and Resources -- Appendix E Glossary -- About the Author -- Index.
Immediate Source of Acquisition Note:	LSC 27.50