Book
The marketing plan handbook : develop big-picture marketing plans for pennies on the dollar / Robert W. Bly.
"Bly details the critical steps to marketplace success including developing a business vision, positioning strategically, researching the market, producing and selling products and services, assessing marketing tactics, creating an effective implementation schedule, and troubleshooting for future success and growth. Whether embarking on a new venture or reviving a current business, business owners need this practical handbook for market success and survival"--Provided by publisher.
Record details
- ISBN: 1599185598 (pbk.)
- ISBN: 9781599185590 (pbk.)
- Physical Description: xxviii, 362 pages : illustrations ; 23 cm.
- Edition: Second edition.
- Publisher: [Irvine, California] : Entrepreneur Press, [2015]
- Copyright: 2015
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references (pages 327-328) and index. |
| Formatted Contents Note: | Acknowledgments -- Preface -- Introduction -- Harness the Power of Vision -- Decide What Business You're In -- Get To Know Everything About Your Ideal Customer -- Who Is The Competition? -- Strategize: Position Your Business -- Build Out Your Product Line -- Assess Your Tactics -- Integrate Online and Offline Marketing -- Put Your Measurements In Place -- Write Your Plan -- Work It!--Implementation -- Review and Troubleshoot Your Plan -- Content Marketing -- Mobile Marketing -- Social Networking -- Appendix B Forms and Worksheets -- Appendix B Model Marketing Plan -- Appendix C Marketing Consultants -- Appendix D Sources and Resources -- Appendix E Glossary -- About the Author -- Index. |
| Immediate Source of Acquisition Note: | LSC 27.50 |
Search for related items by subject
| Subject: | Marketing > Management > Handbooks, manuals, etc. Small business > Handbooks, manuals, etc. |
Available copies
- 1 of 1 copy available at Tsuga Consortium.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Stroud Branch | 658.802 Bly 2015 | 31681002857050 | NONFICPBK | Available | - |
| LDR | 02205cam a22003018i 4500 | ||
|---|---|---|---|
| 001 | 230501 | ||
| 003 | TSUGA | ||
| 008 | 150730s2015 caua e bf 000 0 eng | ||
| 010 | . | ‡a 2015029004 | |
| 020 | . | ‡a1599185598 (pbk.) | |
| 020 | . | ‡a9781599185590 (pbk.) | |
| 042 | . | ‡apcc | |
| 090 | . | ‡a658.802 Bly 2015 | |
| 100 | 1 | . | ‡aBly, Robert W. |
| 245 | 1 | 4. | ‡aThe marketing plan handbook : ‡bdevelop big-picture marketing plans for pennies on the dollar / ‡cRobert W. Bly. |
| 250 | . | ‡aSecond edition. | |
| 264 | 1. | ‡a[Irvine, California] : ‡bEntrepreneur Press, ‡c[2015] | |
| 264 | 4. | ‡c2015 | |
| 300 | . | ‡axxviii, 362 pages : ‡billustrations ; ‡c23 cm. | |
| 336 | . | ‡atext ‡btxt ‡2rdacontent. | |
| 337 | . | ‡aunmediated ‡bn ‡2rdamedia. | |
| 338 | . | ‡avolume ‡bnc ‡2rdacarrier. | |
| 504 | . | ‡aIncludes bibliographical references (pages 327-328) and index. | |
| 505 | 0 | . | ‡aAcknowledgments -- Preface -- Introduction -- Harness the Power of Vision -- Decide What Business You're In -- Get To Know Everything About Your Ideal Customer -- Who Is The Competition? -- Strategize: Position Your Business -- Build Out Your Product Line -- Assess Your Tactics -- Integrate Online and Offline Marketing -- Put Your Measurements In Place -- Write Your Plan -- Work It!--Implementation -- Review and Troubleshoot Your Plan -- Content Marketing -- Mobile Marketing -- Social Networking -- Appendix B Forms and Worksheets -- Appendix B Model Marketing Plan -- Appendix C Marketing Consultants -- Appendix D Sources and Resources -- Appendix E Glossary -- About the Author -- Index. |
| 520 | . | ‡a"Bly details the critical steps to marketplace success including developing a business vision, positioning strategically, researching the market, producing and selling products and services, assessing marketing tactics, creating an effective implementation schedule, and troubleshooting for future success and growth. Whether embarking on a new venture or reviving a current business, business owners need this practical handbook for market success and survival"--Provided by publisher. | |
| 541 | . | ‡aLSC ‡h27.50 | |
| 650 | 0. | ‡aMarketing ‡xManagement ‡vHandbooks, manuals, etc. | |
| 650 | 0. | ‡aSmall business ‡vHandbooks, manuals, etc. | |
| 852 | . | ‡aOSTRO ‡bINNISFILla ‡h658.802 Bly 2015 | |
| 901 | . | ‡a1735474 ‡bSystem Local ‡c230501 ‡tbiblio ‡soclc | |
