The marketing plan handbook : develop big-picture marketing plans for pennies on the dollar
Record details
- ISBN: 1599185598 (pbk.)
- ISBN: 9781599185590 (pbk.)
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Physical Description:
print
xxviii, 362 pages : illustrations ; 23 cm. - Edition: Second edition.
- Publisher: [Irvine, California] : Entrepreneur Press, [2015]
- Copyright: 2015
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references (pages 327-328) and index. |
Formatted Contents Note: | Acknowledgments -- Preface -- Introduction -- Harness the Power of Vision -- Decide What Business You're In -- Get To Know Everything About Your Ideal Customer -- Who Is The Competition? -- Strategize: Position Your Business -- Build Out Your Product Line -- Assess Your Tactics -- Integrate Online and Offline Marketing -- Put Your Measurements In Place -- Write Your Plan -- Work It!--Implementation -- Review and Troubleshoot Your Plan -- Content Marketing -- Mobile Marketing -- Social Networking -- Appendix B Forms and Worksheets -- Appendix B Model Marketing Plan -- Appendix C Marketing Consultants -- Appendix D Sources and Resources -- Appendix E Glossary -- About the Author -- Index. |
Immediate Source of Acquisition Note: | LSC 27.50 |
Search for related items by subject
Subject: | Marketing Management Handbooks, manuals, etc Small business Handbooks, manuals, etc |
Show Only Available Copies
Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
---|---|---|---|---|---|
Stroud Branch | 658.802 Bly 2015 | 31681002857050 | NONFICPBK | Available | - |