Book
The hook : how to share your brand's unique story to engage customers, boost sales, and achieve heartfelt success / Richard Krevolin ; foreword by Harry Beckwith.
"Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For business success today, your company needs to tell a compelling story that creates engagement, word-of-mouth, and brand loyalty. The Hook gives you a proven methodology to create a compelling narrative, then shows you how to share your story with the world and get consumers and customers to listen to and remember your message"--Provided by publisher.
Record details
- ISBN: 1632650126 (pbk.)
- ISBN: 9781632650122 (pbk.)
- Physical Description: 223 pages : illustrations
- Publisher: Wayne, NJ : Career Press, [2016]
- Copyright: ©2016
Content descriptions
| General Note: | Includes index. |
| Immediate Source of Acquisition Note: | LSC 18.95 |
Search for related items by subject
| Subject: | Branding (Marketing) Customer loyalty. |
Available copies
- 1 of 1 copy available at Tsuga Consortium.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Stroud Branch | 658.827 Kre | 31681002857282 | NONFICPBK | Available | - |
To achieve a greater mastery of storytelling, sales, communication, and branding, many CEOs and Fortune 100 companies--from Nestlé, Google, and Nike to a wide variety of smaller businesses--have turned to veteran teacher, author, story doctor, and brand consultant professor Richard Krevolin. A graduate of Yale University, Richard went on to earn master's degrees from both UCLA and USC. He has taught both undergraduate and graduate classes at USC, UCLA, University of Georgia, Emerson, and Pepperdine. His consulting work has affected hundreds of TV commercials produced all over the world, many of which have won awards.
