Book
The hook : how to share your brand's unique story to engage customers, boost sales, and achieve heartfelt success / Richard Krevolin ; foreword by Harry Beckwith.
"Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For business success today, your company needs to tell a compelling story that creates engagement, word-of-mouth, and brand loyalty. The Hook gives you a proven methodology to create a compelling narrative, then shows you how to share your story with the world and get consumers and customers to listen to and remember your message"--Provided by publisher.
Record details
- ISBN: 1632650126 (pbk.)
- ISBN: 9781632650122 (pbk.)
- Physical Description: 223 pages : illustrations
- Publisher: Wayne, NJ : Career Press, [2016]
- Copyright: ©2016
Content descriptions
| General Note: | Includes index. |
| Immediate Source of Acquisition Note: | LSC 18.95 |
Search for related items by subject
| Subject: | Branding (Marketing) Customer loyalty. |
Available copies
- 1 of 1 copy available at Tsuga Consortium.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Stroud Branch | 658.827 Kre | 31681002857282 | NONFICPBK | Available | - |
- Baker & Taylor
"Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For business success today, your company needs to tell a compelling story that creates engagement, word-of-mouth, and brand loyalty. The Hook gives you a proven methodology to create a compelling narrative, then shows you how to share your story with the world and get consumers and customers to listen to and remember your message. More specifically, The Hook will teach you how story-selling can be used as an incredibly powerful instrument to: Create an emotional connection between your organization and its target market, or between a product and consumers. Generate interest, enthusiasm, and support for a person, company, or product. Demonstrate the benefits and potential of any product, service, company, or individual. Create a culture of inclusion for any company or product. Enhance staff commitment to mission and objectives. Improve the power, tone, and texture of speeches, proposals, presentations, and printed materials"-- - Baker & Taylor
"Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For business success today, your company needs to tell a compelling story that creates engagement, word-of-mouth, and brand loyalty. The Hook gives you a proven methodology to create a compelling narrative, then shows you how to share your story with the world and get consumers and customers to listen to and remember your message"-- - Career Pr Inc
Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For business success today, your company needs to tell a compelling story that creates engagement, word-of-mouth, and brand loyalty.
The Hook gives you a proven methodology to create a compelling narrative, then shows you how to share your story with the world and get consumers and customers to listen to and remember your message.
More specifically, The Hook will teach you how story-selling can be used as an incredibly powerful instrument to: - Create an emotional connection between your organization and its target market, or between a product and consumers.
- Generate interest, enthusiasm, and support for a person, company, or product.
- Demonstrate the benefits and potential of any product, service, company, or individual.
- Create a culture of inclusion for any company or product.
- Enhance staff commitment to mission and objectives.
- Improve the power, tone, and texture of speeches, proposals, presentations, and printed materials.
- Red Wheel/Weiser
<div>Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For business success today, your company needs to tell a compelling story that creates engagement, word-of-mouth, and brand loyalty.<br><br><i>The Hook</i> gives you a proven methodology to create a compelling narrative, then shows you how to share your story with the world and get consumers and customers to listen to and remember your message.<br><br>More specifically, <i>The Hook</i> will teach you how story-selling can be used as an incredibly powerful instrument to:<br><br><li>Create an emotional connection between your organization and its target market, or between a product and consumers.<br></li><li>Generate interest, enthusiasm, and support for a person, company, or product.<br></li><li>Demonstrate the benefits and potential of any product, service, company, or individual.<br></li><li>Create a culture of inclusion for any company or product.<br></li><li>Enhance staff commitment to mission and objectives.<br></li><li>Improve the power, tone, and texture of speeches, proposals, presentations, and printed materials.</li></div>
