CHARLOTTE HEDEMAN GUENIAU founded RICE in 1998 a few months after her son Max was born. She and her French husband Phillippe wanted to change their lives, having lived and worked in Paris for 15 years, so moved to Odense, Denmark and founded their ethical homewares empire. Now, 13 years later, RICE Denmark has a lovely office and showroom in an old shipyard building near the waterfront in Odense. The pair design and source ethically produced products in Thailand and India and their wares can be found in the smartest stores worldwide. RICE Thailand employs 70 people, with several villages producing different collections. In India, Himanshu Singh roams around the country and sources products for the company, making sure that all suppliers are up to standards of the SA 8000 certification.