Book
Invisible influence : the hidden forces that shape behavior / Jonah Berger.
Record details
- ISBN: 9781476759692 (hardcover)
- Physical Description: 264 pages : illustrations ; 23 cm
- Edition: First Simon & Schuster hardcover edition.
- Publisher: New York : Simon & Schuster, 2016.
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references and index. |
Search for related items by subject
| Subject: | Social influence. |
- Baker & Taylor
Explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat. - Baker & Taylor
Explores the subtle social influences that affect everyday and long-term decisions, drawing on research from various disciplines to raise awareness of social influence and how to embrace or resist it to make healthier choices. - Baker & Taylor
You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other people's behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals. - Baker & Taylor
The best-selling author ofContagious explores the subtle social influences that affect every day and long-term decisions, drawing on research from various disciplines to raise reader awareness of social influence and how to embrace or resist it to make healthier choices. - Simon and Schuster
In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make'from what we buy, to the careers we choose, to what we eat.
'Jonah Berger has done it again: written a fascinating book that brims with ideas and tools for how to think about the world.' 'Charles Duhigg, author of The Power of Habit
If you're like most people, you think your individual tastes and opinions drive your choices and behaviors. You wear a certain jacket because you liked how it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong.
Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous. Even strangers have an impact on our judgments and decisions: our attitudes toward a welfare policy shift if we're told it is supported by Democrats versus Republicans (even though the policy is the same). But social influence doesn't just lead us to do the same things as others. In some cases we imitate others around us. But in other cases we avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don't want to look like a soccer mom.
By understanding how social influence works, we can decide when to resist and when to embrace it'and learn how we can use this knowledge to exercise more control over our own behavior. In Invisible Influence, Jonah Berger 'is consistently entertaining, applying science to real life in surprising ways and explaining research through narrative. His book fascinates because it opens up the moving parts of a mysterious machine, allowing readers to watch them in action' (Publishers Weekly).
