Book
Impossible to ignore : creating memorable content to influence decisions / Carmen Simon, PhD.
Record details
- ISBN: 1259584135
- ISBN: 9781259584138
- Physical Description: x, 273 pages : illustrations (chiefly colour)
- Publisher: New York : McGraw-Hill Education, [2016]
- Copyright: ©2016
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references, Internet address and index. |
| Immediate Source of Acquisition Note: | LSC 31.95 |
Search for related items by subject
| Subject: | Business presentations. Cognitive psychology. |
Available copies
- 1 of 1 copy available at Tsuga Consortium.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Lakeshore Branch | 658.452 Sim | 31681020010856 | NONFIC | Available | - |
Carmen Simon, PhD, is changing how the world communicates. A cognitive scientist, she has helped Americaâs most visible brands craft memorable messages by focusing on how the brain works. Carmen is the cofounder of Memzy, a presentation design and training company. She holds doctorates in both instructional technology and cognitive psychology, and is a recognized expert in presentation design, delivery, and audience engagement. Her sought-after keynote speeches unveil science-based techniques for getting others to see your way, remember your way, and go your way.
