Book
What customers crave : how to create relevant and memorable experiences at every touchpoint / Nicholas J. Webb.
Record details
- ISBN: 0814437818
- ISBN: 9780814437810
- Physical Description: ix, 257 pages : illustrations
- Publisher: New York : AMACOM, [2017]
- Copyright: ©2017
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references, Internet addresses and index. |
| Immediate Source of Acquisition Note: | LSC 35.50 |
Search for related items by subject
| Subject: | Customer services. Customer relations. |
Available copies
- 0 of 1 copy available at Tsuga Consortium.
Holds
- 0 current holds with 1 total copy.
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Cookstown Branch | 658.812 Web | 31681020032520 | NONFIC | Checked out | 12/23/2025 |
- American Management Association
Think you know your customers? You better be more assured than just thinking you do, because your success depends on it! The best companies in the world first research exhaustively what their customers desire, and then they deliver it in memorable and deeply human experiences--resulting in success previously believed to be unachievable. So once again, how well do you know your customers?In a hyperconnected economy that is radically changing consumer expectations, this vital expectation for any successful business is not always easy. But in What Customers Crave, author and business strategist Nicholas Webb simplifies this critical task into being able to confidently answer two questions: What do your customers love? What do they hate?Jam-packed with tools and examples, this must-have resource helps businesses reinvent how they engage with customers (both physical and virtual). Learn how to:⢠Gain invaluable insights into who your customers are and what they care about⢠Use listening posts and Contact Point Innovation to refine customer types⢠Engineer experiences for each micromarket that are not only exceptional, but insanely relevant⢠Connect across the five most important touchpoints⢠Co-create with your customers⢠And more!Itâs time to reinvent the ways you engage with your customers. Because when you learn to provide for them exactly what they want, they not only bring along their wallets but those belong to their friends as well! - Thomas Nelson
The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers?
What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success.
Jam-packed with tools and examples, What Customers Crave helps you reinvent how you engage with customers (both digitally and non-digitally) and gain invaluable insights into who they are and what they care about. Upon reading, you will discover how to:
- Use listening posts and Contact Point Innovation to refine customer types
- Engineer experiences for each micromarket that are not only exceptional, but relevant
- Connect across the five most important touchpoints
- Co-create with your customers
When you learn to provide your customers with exactly what they want, they not only buy - they come back again and again...and bring their friends. Learn what it takes to deliver what your customers crave and catapult yourself to a new level of sales and retention!
- Thomas Nelson
What do your customers love? What do they hate? Answer these, and youâll be well on your way to unimaginable success!
