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Blue Ocean shift : beyond competing : proven steps to inspire confidence and seize new growth  Cover Image Book Book

Blue Ocean shift : beyond competing : proven steps to inspire confidence and seize new growth / W. Chan Kim, Renée Mauborgne.

Kim, W. Chan, (author.). Mauborgne, Renée, (author.).

Record details

  • ISBN: 9780316314046 (hardcover)
  • Physical Description: xi, 322 pages : illustrations ; 24 cm
  • Edition: First edition.
  • Publisher: New York : Hachette Books, 2017.

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references and index.
Subject: New products.
Market segmentation.

Available copies

  • 1 of 1 copy available at Tsuga Consortium.

Holds

  • 0 current holds with 1 total copy.
Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Lakeshore Branch 658.802 Kim 31681010069854 NONFIC Available -

LDR 00934cam a2200265 i 4500
001283349
003TSUGA
00520170719135019.0
008170718s2017 nyua b 001 0 eng d
020 . ‡a9780316314046 (hardcover) ‡c$36.50
035 . ‡a(CaOWLBI)pr01286256
040 . ‡aCaOWLBI ‡erda ‡dCaOWLBI ‡beng
090 . ‡a658.802 Kim
1001 . ‡aKim, W. Chan, ‡eauthor.
24510. ‡aBlue Ocean shift : ‡bbeyond competing : proven steps to inspire confidence and seize new growth / ‡cW. Chan Kim, Renée Mauborgne.
250 . ‡aFirst edition.
264 1. ‡aNew York : ‡bHachette Books, ‡c2017.
300 . ‡axi, 322 pages : ‡billustrations ; ‡c24 cm
336 . ‡atext ‡btxt ‡2rdacontent
337 . ‡aunmediated ‡bn ‡2rdamedia
338 . ‡avolume ‡bnc ‡2rdacarrier
504 . ‡aIncludes bibliographical references and index.
650 0. ‡aNew products.
650 0. ‡aMarket segmentation.
7001 . ‡aMauborgne, Renée, ‡eauthor.
852 . ‡aINNISFIL ‡bLAKESHORE ‡h658.802 Kim
901 . ‡apr01286256 ‡bCaOWLBI ‡c283349 ‡tbiblio ‡soclc

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