Book
The four : the hidden DNA of Amazon, Apple, Facebook, and Google / Scott Galloway.
The acclaimed NYU business professor's tour de force on the true nature of technology's titans, and what happens next in their struggle to dominate our lives. How high can they continue to rise? Does any other company stand a chance of competing? In his highly provocative first book, Galloway pulls back the curtain on exactly how Amazon, Apple, Facebook, and Google built their massive empires. Galloway exposes the truth about these "Four Horsemen." None of these four are first movers technologically; they've either copied, stolen, or acquired their ideas. Each company uses evolutionary psychology to appeal to our basest instincts.
Record details
- ISBN: 9780735213654 (hardcover)
- Physical Description: viii, 310 pages : illustrations ; 24 cm
- Publisher: New York, New York : Portfolio/Penguin, [2017]
- Copyright: ©2017
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references and index. |
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Available copies
- 1 of 1 copy available at Tsuga Consortium.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Cookstown Branch | 338.761 Gal | 31681010072544 | NONFIC | Available | - |
Scott Galloway is a professor at New York Universityâs Stern School of Business, where he teaches brand strategy and digital marketing to second-year MBA students. A serial entreÂpreneur, he has founded nine firms, including L2, Red Envelope, and Prophet. In 2012, he was named one of the âWorldâs 50 Best BusiÂness School Professorsâ by Poets & Quants. His weekly YouTube series, âWinners and Losers,â has generated tens of millions of views. This is his first book.
