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The four : the hidden DNA of Amazon, Apple, Facebook, and Google / Scott Galloway.
The acclaimed NYU business professor's tour de force on the true nature of technology's titans, and what happens next in their struggle to dominate our lives. How high can they continue to rise? Does any other company stand a chance of competing? In his highly provocative first book, Galloway pulls back the curtain on exactly how Amazon, Apple, Facebook, and Google built their massive empires. Galloway exposes the truth about these "Four Horsemen." None of these four are first movers technologically; they've either copied, stolen, or acquired their ideas. Each company uses evolutionary psychology to appeal to our basest instincts.
Record details
- ISBN: 9780735213654 (hardcover)
- Physical Description: viii, 310 pages : illustrations ; 24 cm
- Publisher: New York, New York : Portfolio/Penguin, [2017]
- Copyright: ©2017
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references and index. |
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Available copies
- 1 of 1 copy available at Tsuga Consortium.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Cookstown Branch | 338.761 Gal | 31681010072544 | NONFIC | Available | - |
- Baker & Taylor
Presents the histories of the four most powerful tech companies in history and their race to become the world's first trillion-dollar company. - Baker & Taylor
An acclaimed NYU business professor examines the rise and influence of technology titans Apple, Amazon, Google and Facebook to reveal how they became successful by adapting the ideas of others in ways that reflect evolutionary psychology, outlining the likely path of a next possible major contender. - Penguin Putnam
NEW YORK TIMESÂ BESTSELLER
USA TODAYÂ BESTSELLER
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.Â
For all thatâs been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.
Instead of buying the myths these compaÂnies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that theyâre almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the worldâs first trillion-dollar company, can anyone chalÂlenge them?
In the same irreverent style that has made him one of the worldâs most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others canât match. And he reveals how you can apply the lessons of their ascent to your own business or career.
Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
