Book
The four : the hidden DNA of Amazon, Apple, Facebook, and Google / Scott Galloway.
The acclaimed NYU business professor's tour de force on the true nature of technology's titans, and what happens next in their struggle to dominate our lives. How high can they continue to rise? Does any other company stand a chance of competing? In his highly provocative first book, Galloway pulls back the curtain on exactly how Amazon, Apple, Facebook, and Google built their massive empires. Galloway exposes the truth about these "Four Horsemen." None of these four are first movers technologically; they've either copied, stolen, or acquired their ideas. Each company uses evolutionary psychology to appeal to our basest instincts.
Record details
- ISBN: 9780735213654 (hardcover)
- Physical Description: viii, 310 pages : illustrations ; 24 cm
- Publisher: New York, New York : Portfolio/Penguin, [2017]
- Copyright: ©2017
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references and index. |
Search for related items by subject
Available copies
- 1 of 1 copy available at Tsuga Consortium.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Cookstown Branch | 338.761 Gal | 31681010072544 | NONFIC | Available | - |
| LDR | 01766cam a2200337 i 4500 | ||
|---|---|---|---|
| 001 | 285038 | ||
| 003 | TSUGA | ||
| 005 | 20170921133921.0 | ||
| 008 | 170921s2017 nyua b 001 0 eng d | ||
| 020 | . | ‡a9780735213654 (hardcover) ‡c$37.00 | |
| 035 | . | ‡a(CaOWLBI)pr01270985 | |
| 040 | . | ‡aCaOWLBI ‡erda ‡dCaOWLBI ‡beng | |
| 090 | . | ‡a338.761 Gal | |
| 100 | 1 | . | ‡aGalloway, Scott, ‡eauthor. |
| 245 | 1 | 4. | ‡aThe four : ‡bthe hidden DNA of Amazon, Apple, Facebook, and Google / ‡cScott Galloway. |
| 264 | 1. | ‡aNew York, New York : ‡bPortfolio/Penguin, ‡c[2017] | |
| 264 | 4. | ‡c©2017 | |
| 300 | . | ‡aviii, 310 pages : ‡billustrations ; ‡c24 cm | |
| 336 | . | ‡atext ‡btxt ‡2rdacontent | |
| 337 | . | ‡aunmediated ‡bn ‡2rdamedia | |
| 338 | . | ‡avolume ‡bnc ‡2rdacarrier | |
| 504 | . | ‡aIncludes bibliographical references and index. | |
| 520 | . | ‡aThe acclaimed NYU business professor's tour de force on the true nature of technology's titans, and what happens next in their struggle to dominate our lives. How high can they continue to rise? Does any other company stand a chance of competing? In his highly provocative first book, Galloway pulls back the curtain on exactly how Amazon, Apple, Facebook, and Google built their massive empires. Galloway exposes the truth about these "Four Horsemen." None of these four are first movers technologically; they've either copied, stolen, or acquired their ideas. Each company uses evolutionary psychology to appeal to our basest instincts. | |
| 610 | 2 | 0. | ‡aAmazon.com (Firm) |
| 610 | 2 | 0. | ‡aApple Computer, Inc. |
| 610 | 2 | 0. | ‡aFacebook (Firm) |
| 610 | 2 | 0. | ‡aGoogle (Firm) |
| 650 | 0. | ‡aComputer industry ‡zUnited States. | |
| 650 | 0. | ‡aInternet industry ‡zUnited States. | |
| 650 | 0. | ‡aElectronic commerce ‡zUnited States. | |
| 650 | 0. | ‡aBranding (Marketing) | |
| 852 | . | ‡aINNISFIL ‡bCOOKSTOWN ‡h338.761 Gal | |
| 901 | . | ‡apr01270985 ‡bCaOWLBI ‡c285038 ‡tbiblio ‡soclc | |
