Book
Branding : a very short introduction / Robert Jones
In this 'Very Short Introduction' Robert Jones discusses the rising omnipresence of brands, and analyses how they work their magic. He considers the incredible potency of brands as a commercial, social, and cultural force, and looks at the many different kinds of brands that exist - from products, services, and artistic properties, to companies, charities, sports clubs, and political parties. Defining what we mean by the word 'brand', he explores both the positive and negative aspects of brands. Finally Jones considers the business of branding, and asks whether the idea of brands and branding is starting to decline, or whether it has a long future ahead.
Record details
- ISBN: 0198749910 (pbk.)
- ISBN: 9780198749912 (pbk.)
- Physical Description: 136 pages : illustrations ; 18 cm
- Edition: First edition.
- Publisher: Oxford, United Kingdom : Oxford University Press, 2017.
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references, Internet addresses and index |
| Immediate Source of Acquisition Note: | LSC 11.95 |
Search for related items by subject
| Subject: | Branding (Marketing) Brand name products. |
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Available copies
- 1 of 1 copy available at Tsuga Consortium.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Stroud Branch | 658.827 Jon | 31681020061842 | NONFICPBK | Available | - |
Robert Jones is a strategist at Wolff Olins, one of the world's leading branding consultancies, and visiting professor at the University of East Anglia, where he teaches a unique postgraduate course on brand leadership. At Wolff Olins, he has helped build brands like Barclays, National Trust, Oxfam, Tesco, and Virgin. Robert also created a free online course, The Secret Power of Brands, for FutureLearn and is on the editorial board of the Journal of Brand Management.
