Book
Win bigly : persuasion in a world where facts don't matter / Scott Adams.
Record details
- ISBN: 9780735219717 (hardcover)
- Physical Description: xi, 288 pages : illustrations ; 24 cm
- Publisher: New York : Portfolio/Penguin, 2017.
Search for related items by subject
| Subject: | Trump, Donald, 1946- Persuasion (Psychology) Blogs > United States. Deception > United States. Truthfulness and falsehood > United States. Social psychology > United States. |
Available copies
- 1 of 1 copy available at Tsuga Consortium.
Holds
- 0 current holds with 1 total copy.
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| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Stroud Branch | 303.342 Ada | 31681010075984 | NONFIC | Available | - |
- Baker & Taylor
The comic strip artist behindDilbert and trained hypnotist, who claims to have recognized Donald Trumpâs powers of persuasion before nearly anyone else, expands his controversial blog posts into a book about master persuaders and how anyone can copy their techniquesâfor good or for evil. By the best-selling author of The Dilbert Principle . - Baker & Taylor
Explores the methods Donald Trump used to persuade voters during the 2016 election, discussing how people respond to emotion and irrationally agree with persuaders, then invent reasons to justify their agreement. - Penguin Putnam
NEW YORK TIMESÂ BESTSELLER
From the creator of Dilbert, an unflinching look at the strategies Donald Trump used to persuade voters to elect the most unconventional candidate in the history of the presidency, and how anyone can learn his methods for succeeding against long odds.
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Scott Adamsâa trained hypnotist and a lifelong student of persuasionâwas one of the earliest public figures to predict Trumpâs win, doing so a week after Nate Silver put Trumpâs odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation.
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Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. Weâre hardwired to respond to emotion, not reason. We might listen to 10 percent of a speechâa hand gesture here, a phrase thereâand if the right buttons are pushed, we irrationally agree with the speaker and invent reasons to justify that decision after the fact.
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The point isnât whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any settingâthe same ones Adams saw in Steve Jobs when he invested in Apple decades ago. For instance:
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·  If you need to convince people that something is important, make a claim thatâs directionally accurate but has a big exaggeration in it. Everyone will spend endless hours talking about how wrong it is while accidentally persuading themselves the issue is a high priority.
·  Stop wasting time on elaborate presentations. Inside, youâll learn which components of your messaging matter, and where you can wing it.
·  Creating "linguistic kill shots" with persuasion engineering (such as âLow-energy Jebâ) can be more powerful than facts and policies.
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Adams offers nothing less than âaccess to the admin passwords to human beings.â This is a must-read if you care about persuading others in any fieldâor if you just want to resist persuasion from others.
