Book
Marketing to millennials for dummies / by Corey Padveen.
Millennials make up the largest and most valuable market of consumers in the United States--but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd.--Provided by Publisher.
Record details
- ISBN: 1119369045 (pbk.)
- ISBN: 9781119369042 (pbk.)
- Physical Description: xv, 336 pages : illustrations ; 24 cm.
- Publisher: Hoboken, NJ : John Wiley & Sons, Inc., [2017]
- Copyright: ©2017
Content descriptions
| General Note: | Includes index. |
| Immediate Source of Acquisition Note: | LSC 29.99 |
Search for related items by subject
| Subject: | Young adult consumers > Attitudes. Generation Y > Attitudes. Target marketing. Consumer behavior. |
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Corey Padveen is an industry- leading marketing data expert with extensive experience building strategies and working with brands in a variety of industries to execute measurable growth campaigns. He is a partner at t2 Marketing International, an award-winning marketing consultancy that has worked with some of the largest brands in the world.
