Book
Marketing to millennials for dummies / by Corey Padveen.
Millennials make up the largest and most valuable market of consumers in the United States--but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd.--Provided by Publisher.
Record details
- ISBN: 1119369045 (pbk.)
- ISBN: 9781119369042 (pbk.)
- Physical Description: xv, 336 pages : illustrations ; 24 cm.
- Publisher: Hoboken, NJ : John Wiley & Sons, Inc., [2017]
- Copyright: ©2017
Content descriptions
| General Note: | Includes index. |
| Immediate Source of Acquisition Note: | LSC 29.99 |
Search for related items by subject
| Subject: | Young adult consumers > Attitudes. Generation Y > Attitudes. Target marketing. Consumer behavior. |
Search for related items by series
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| 003 | TSUGA | ||
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| 010 | . | ‡a 2017938428 | |
| 020 | . | ‡a1119369045 (pbk.) | |
| 020 | . | ‡a9781119369042 (pbk.) | |
| 090 | . | ‡a658.8340842 Pad | |
| 100 | 1 | . | ‡aPadveen, Corey. |
| 245 | 1 | 0. | ‡aMarketing to millennials for dummies / ‡cby Corey Padveen. |
| 264 | 1. | ‡aHoboken, NJ : ‡bJohn Wiley & Sons, Inc., ‡c[2017] | |
| 264 | 4. | ‡c©2017 | |
| 300 | . | ‡axv, 336 pages : ‡billustrations ; ‡c24 cm. | |
| 336 | . | ‡atext ‡btxt ‡2rdacontent. | |
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| 490 | 1 | . | ‡a--For dummies |
| 500 | . | ‡aIncludes index. | |
| 520 | . | ‡aMillennials make up the largest and most valuable market of consumers in the United States--but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd.--Provided by Publisher. | |
| 541 | . | ‡aLSC ‡h29.99 | |
| 650 | 0. | ‡aYoung adult consumers ‡xAttitudes. | |
| 650 | 0. | ‡aGeneration Y ‡xAttitudes. | |
| 650 | 0. | ‡aTarget marketing. | |
| 650 | 0. | ‡aConsumer behavior. | |
| 830 | 0. | ‡a--For dummies | |
| 852 | . | ‡aOSTRO ‡bINNISFILla ‡h658.8340842 Pad | |
| 901 | . | ‡a1834992 ‡bSystem Local ‡c289183 ‡tbiblio ‡soclc | |
