Book
Marketing to millennials for dummies / by Corey Padveen.
Record details
- ISBN: 1119369045 (pbk.)
- ISBN: 9781119369042 (pbk.)
- Physical Description: xv, 336 pages : illustrations ; 24 cm.
- Publisher: Hoboken, NJ : John Wiley & Sons, Inc., [2017]
- Copyright: ©2017
Content descriptions
| General Note: | Includes index. |
| Immediate Source of Acquisition Note: | LSC 29.99 |
Search for related items by subject
| Subject: | Young adult consumers > Attitudes. Generation Y > Attitudes. Target marketing. Consumer behavior. |
Search for related items by series
- WILEY
Market effectively to the millennial mindsetMillennials make up the largest and most valuable market of consumers in the United States âbut until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd.
Millennials are projected to have $200 billion buying power by 2017, and $10 trillion over their lifetimes â and yet industries across the board are struggling to garner their attention. Revealing what makes this darling demographic tick, this hands-on guide shows you how to adapt to new media, understand the 'sharing economy,' and build meaningful relationships that will keep your brand, product, or service at the forefront of the millennial mind.
- Identify key millennial characteristics and behaviors
- Grasp and adapt to millennial economic realities
- Reach your target audience with integrated strategies
- Build deep, lasting connections with millennials
Get ready to crack the code âmillennials are a mystery no more!
- WILEY
Market effectively to the millennial mindsetMillennials make up the largest and most valuable market of consumers in the United States 'but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd.
Millennials are projected to have $200 billion buying power by 2017, and $10 trillion over their lifetimes ' and yet industries across the board are struggling to garner their attention. Revealing what makes this darling demographic tick, this hands-on guide shows you how to adapt to new media, understand the 'sharing economy,' and build meaningful relationships that will keep your brand, product, or service at the forefront of the millennial mind.
- Identify key millennial characteristics and behaviors
- Grasp and adapt to millennial economic realities
- Reach your target audience with integrated strategies
- Build deep, lasting connections with millennials
Get ready to crack the code 'millennials are a mystery no more!
