Book
Entrepreneur magazine's ultimate guide to Google AdWords : access 1 billion people in 10 minutes, double your website traffic overnight, build a profitable ad campaign today--from scratch / Perry Marshall, Mike Rhodes, Bryan Todd.
Record details
- ISBN: 1599186128 (pbk.)
- ISBN: 9781599186122 (pbk.)
- Physical Description: xvi, 341 pages : illustrations
- Edition: Fifth edition.
- Publisher: [Irvine, California] : Entrepreneur Press, [2017]
- Copyright: ©2017
Content descriptions
| General Note: | "Bonus online content." Includes index. |
| Immediate Source of Acquisition Note: | LSC 35.95 |
Search for related items by subject
| Subject: | Google AdWords. Internet advertising. Web search engines. |
Available copies
- 1 of 1 copy available at Tsuga Consortium.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Lakeshore Branch | 659.144 Mar 2017 | 31681020072708 | NONFICPBK | Available | - |
- Perseus Publishing
Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWordâs Express, Googleâs Product Listing Ads, and the introduction to Googleâs Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout.
Updates specific to this edition include: - Powerful bidding strategies using remarketing lists for search ads
- New ad extension features
- Automation capabilities using AdWords scripts
- Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google AdWords account
Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by AdWords experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook. - Perseus Publishing
Google now processes 40,000 searches every second (thatâs 1.2 trillion searches every year) making this a key marketing strategy for businesses of any size. Focusing on the growing number of mobile users and increased localized searches, Perry Marshall and Mike Rhodes once again deliver the most comprehensive, current look at todayâs fastest, most powerful advertising medium.
