Book
The digital marketing handbook : a step-by-step guide to creating websites that sell / Robert W. Bly.
Record details
- ISBN: 9781599186214 (paperback)
- Physical Description: xx, 321 pages : illustrations ; 23 cm
- Publisher: Irvine, California : Entrepreneur Press, [2018]
- Copyright: ©2018
Content descriptions
| General Note: | Includes index. |
Search for related items by subject
| Subject: | Electronic commerce. Internet marketing. |
Available copies
- 1 of 1 copy available at Tsuga Consortium.
Holds
- 0 current holds with 1 total copy.
Show All Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Lakeshore Branch | 658.872 Bly | 31681010097574 | NONFICPBK | Available | - |
- Perseus Publishing
Worldwide online retail sales totaled $1.9 trillion in 2016 and it's estimated that revenues will hit $4 trillion by 2020. Even a microscopic share of this market can make anyone rich, yet most everyone who tries to make money online fails. The Digital Marketing Handbook was written to help marketers of all skill levels -- from Fortune 1000 and SMBs to small business owners and solopreneurs -- take their websites from cost centers to profit centers. - Perseus Publishing
What's Your Website's ROI?
Written to help marketersâfrom the Fortune 1000 to small business owners and solopreneursâturn their websites from cost centers to profit centers, The Digital Marketing Handbook by legendary copywriting pioneer and marketing expert Robert W. Bly teaches you the proven models and processes for generating a steady stream of traffic, conversions, leads, opt-ins, and sales.
Whether you are marketing an online-based business, brick-and-mortar store, or a hybrid business, Bly will teach you how to:- Integrate a digital marketing plan with traditional marketing outreach efforts
- Maximize open rates, click-through rates, conversions, and sales
- Avoid the most common internet marketing mistakes that cause people to fail online
- Build a large and responsive opt-in email list
- Master Google AdWords, Facebook Advertising, and other traffic-generating tactics
- Drive quality leads to your online and offline storefronts
- Produce brand awareness and generate leads with Snapchat, Instagram, Periscope, Pinterest, and other social media platforms
- Design hub sites, landing pages, and "squeeze pages" guaranteed to bring in leads
