Gina Bria is a cultural anthropologist researching ritual, ritual foods, and food strategies for over twenty-five years. She is Founder and Executive Director of the Hydration Foundation and CEO of HYCHIA, LLC. Trained at Columbia University, she is a former Berlin Fellow with the Social Science Research Council, a National Endowment for the Humanities finalist and has been featured at the Institute for Integrative Nutrition. She weds ethnographic strategies to the new science on hydration to serve the elderly, school children, athletes and hydrating while traveling. She has coached many of TED speakers on better brain performance. An innovator and inspiring speaker, her work has appeared in such diverse places as the New York Times, Grand Central Station, Harvard University, and the Wissenschaftskollege, Berlin. She is the recipient of the Buckminster Fuller Institute Design Science Award.