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The content planner : a complete guide to organize and share your ideas online  Cover Image Book Book

The content planner : a complete guide to organize and share your ideas online / Angela Crocker.

Crocker, Angela, (author.).

Summary:

"The Content Planner helps business writers plan, create and publish content to a website. Readers know the importance of publishing frequent, unique content to their blog but they struggle to take action. Some are overwhelmed at the prospect of brainstorming topics to write about let alone writing and publishing the content. Others are unable to organize their ideas into a viable publishing schedule and end up publishing nothing. By using an editorial calendar to plan a month of online content in advance, each business will: save time; build relationships with customers; write more professionally; share content consistent with the brand; better serve their customers and potential customers. The Content Planner provides a structure that focuses each business on the types of content that support their business objectives. The process also formalizes their plans in a "pen on paper" calendar to use as a work plan. By knowing what to write about and when, the writers can take timely action."-- Provided by publisher.

Record details

  • ISBN: 9781770402775 (paperback)
  • Physical Description: xvi, 159 pages : illustrations, charts ; 26 cm.
  • Edition: First edition.
  • Publisher: North Vancouver, BC, Canada : Self-Counsel Press, [2017]

Content descriptions

General Note:
Appendix includes content planner workbook.
"Includes free access to download forms kit"--Cover.
Formatted Contents Note:
How to use The content planner -- Step 1: determine your purpose -- Step 2: know your audience -- Step 3: pick a place to publish -- Step 4: craft your ideas -- Step 5: make an editorial calendar -- Step 6: create your content -- Step 7: share, monitor, and evaluate -- Conclusion.
Subject: Business writing.
Business planning.
Web sites.
Electronic publishing.

Available copies

  • 1 of 1 copy available at Tsuga Consortium.

Holds

  • 0 current holds with 1 total copy.
Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Lakeshore Branch 808.06665 Crock 31681010107753 NONFICPBK Available -

LDR 02515cam a2200349 i 4500
001306052
003TSUGA
00520170214135111.0
008160815s2017 bccad 000 0 eng
020 . ‡a9781770402775 (paperback) ‡c$22.95
035 . ‡a(CaOWLBI)pr01217454
040 . ‡aCaOONL ‡beng ‡erda ‡cCaOONL ‡dCaOONL
090 . ‡a808.06665 Crock
1001 . ‡aCrocker, Angela, ‡eauthor.
24514. ‡aThe content planner : ‡ba complete guide to organize and share your ideas online / ‡cAngela Crocker.
250 . ‡aFirst edition.
264 1. ‡aNorth Vancouver, BC, Canada : ‡bSelf-Counsel Press, ‡c[2017]
264 4. ‡c©2017
300 . ‡axvi, 159 pages : ‡billustrations, charts ; ‡c26 cm.
336 . ‡atext ‡btxt ‡2rdacontent
337 . ‡aunmediated ‡bn ‡2rdamedia
338 . ‡avolume ‡bnc ‡2rdacarrier
4901 . ‡aSelf-Counsel Press business series
500 . ‡aAppendix includes content planner workbook.
500 . ‡a"Includes free access to download forms kit"--Cover.
50500. ‡tHow to use The content planner -- ‡tStep 1: determine your purpose -- ‡tStep 2: know your audience -- ‡tStep 3: pick a place to publish -- ‡tStep 4: craft your ideas -- ‡tStep 5: make an editorial calendar -- ‡tStep 6: create your content -- ‡tStep 7: share, monitor, and evaluate -- ‡tConclusion.
520 . ‡a"The Content Planner helps business writers plan, create and publish content to a website. Readers know the importance of publishing frequent, unique content to their blog but they struggle to take action. Some are overwhelmed at the prospect of brainstorming topics to write about let alone writing and publishing the content. Others are unable to organize their ideas into a viable publishing schedule and end up publishing nothing. By using an editorial calendar to plan a month of online content in advance, each business will: save time; build relationships with customers; write more professionally; share content consistent with the brand; better serve their customers and potential customers. The Content Planner provides a structure that focuses each business on the types of content that support their business objectives. The process also formalizes their plans in a "pen on paper" calendar to use as a work plan. By knowing what to write about and when, the writers can take timely action."-- ‡cProvided by publisher.
650 0. ‡aBusiness writing.
650 0. ‡aBusiness planning.
650 0. ‡aWeb sites.
650 0. ‡aElectronic publishing.
830 0. ‡aSelf-Counsel business series.
852 . ‡aINNISFIL ‡bLAKESHORE ‡h808.06665 Crock
901 . ‡apr01217454 ‡bCaOWLBI ‡c306052 ‡tbiblio ‡soclc

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