Book
Winning elections and influencing politicians for library funding / Patrick "PC" Sweeney and John Chrastka ; foreword by Rebekkah Smith Aldrich.
Record details
- ISBN: 9780838915561 (trade paperback)
- Physical Description: xvi, 272 pages ; 23 cm
- Publisher: Chicago : Neal-Schuman, an imprint of the American Library Association, 2017.
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references and index. |
| Formatted Contents Note: | Getting started -- Surfacing -- Schmoozing and networking -- Early work and political landscape memo -- Power mapping -- Building your vote yes committee -- Committee roles and responsibilities -- Getting on the ballot -- Campaign budget -- Fund-raising -- Volunteers -- Theme and message -- Responding to opposition -- Earned media -- Paid media -- Voter data -- Polling -- Website and digital platforms -- Canvassing and phone banking -- Campaign events -- E-mail -- Facebook. |
