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The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly  Cover Image Book Book

The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly / David Meerman Scott.

Summary:

"The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information. In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising!"-- Provided by publisher.

Record details

  • ISBN: 9781119651543 (trade paperback)
  • Physical Description: xvii, 430 pages ; 23 cm
  • Edition: Seventh edition.
  • Publisher: Hoboken, New Jersey : Wiley, [2020]

Content descriptions

General Note:
Includes index.
Subject: Internet marketing.
Internet in public relations.

Available copies

  • 1 of 1 copy available at Tsuga Consortium.

Holds

  • 0 current holds with 1 total copy.
Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Lakeshore Branch 658.872 Sco 2020 31681010198620 NONFICPBK Available -

LDR 02362cam a2200325 i 4500
001341723
003TSUGA
00520200702152906.0
008200507s2020 nju 001 0 eng
010 . ‡a 2019053589
020 . ‡a9781119651543 (trade paperback) ‡c$29.00
035 . ‡a(CaOWLBI)pr05433121
035 . ‡apr05433121
040 . ‡aDLC ‡beng ‡erda ‡cDLC ‡dDLC ‡dCaOWLBI
090 . ‡a658.872 Sco 2020
1001 . ‡aScott, David Meerman, ‡eauthor.
24514. ‡aThe new rules of marketing & PR : ‡bhow to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly / ‡cDavid Meerman Scott.
2463 . ‡aNew rules of marketing and PR
250 . ‡aSeventh edition.
264 1. ‡aHoboken, New Jersey : ‡bWiley, ‡c[2020]
264 4. ‡c©2020
300 . ‡axvii, 430 pages ; ‡c23 cm
336 . ‡atext ‡btxt ‡2rdacontent
337 . ‡aunmediated ‡bn ‡2rdamedia
338 . ‡avolume ‡bnc ‡2rdacarrier
500 . ‡aIncludes index.
520 . ‡a"The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information. In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising!"-- ‡cProvided by publisher.
650 0. ‡aInternet marketing.
650 0. ‡aInternet in public relations.
852 . ‡aINNISFIL ‡bCOOKSTOWN ‡cNONFIC ‡zIn process ‡gbook ‡h658.872 Sco 2020 ‡p31681010198620
905 . ‡utechserv
901 . ‡a341723 ‡b ‡c341723 ‡tbiblio ‡soclc

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