Book
Ultimate guide to social media marketing / Eric Butow, Mike Allton, Jenn Herman, Stephanie Liu, Amanda Robinson.
Record details
- ISBN: 9781599186740 (trade paperback)
- Physical Description: xi, 211 pages : illustrations ; 26 cm
- Publisher: Irvine, CA : Entrepreneur Press, 2020.
Search for related items by subject
| Subject: | Internet marketing. Social media > Economic aspects. Social media > Marketing. |
Available copies
- 1 of 1 copy available at Tsuga Consortium.
Holds
- 0 current holds with 1 total copy.
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Cookstown Branch | 658.872 But | 31681010219905 | NONFICPBK | Available | - |
- Perseus Publishing
Create Focused Social Media Campaigns Tailored to Your BusinessUltimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include:
- Why businesses need to embrace social media marketing
- Understanding today’s social networks from big ones like Facebook and YouTube to emerging platforms
- Learning how to craft your business’s social media strategy using today’s formats
- How to leverage images and video in your social media outreach
- Leveraging chat bots, paid social media, and influencer marketing
- Building your business social marketing team
- Measure your social media outreach progress and improve your performance over time
- Perseus Publishing
When it comes to drafting a book on social media that goes into detail on specific social platforms for business users, we run the very real risk of being out of date almost as soon as it hits the shelves. The technical aspects and features of each platform simply change too rapidly to be of lasting value. Instead, this book takes readers through a 360-degree perspective of social media marketing, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the most market-savvy social media networks.
