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Ultimate guide to social media marketing  Cover Image Book Book

Ultimate guide to social media marketing / Eric Butow, Mike Allton, Jenn Herman, Stephanie Liu, Amanda Robinson.

Butow, Eric, (author.). Allton, Mike, (author.). Herman, Jenn, (author.). Liu, Stephanie, (author.). Robinson, Amanda, (author.).

Summary:

"Ultimate guide to social media marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include: Why businesses need to embrace social media marketing; Understanding today's social networks from big ones like Facebook and YouTube to emerging platforms; Learning how to craft your business's social media strategy using today's formats; How to leverage images and video in your social media outreach; Leveraging chat bots, paid social media, and influencer marketing; Building your business social marketing team; Measure your social media outreach progress and improve your performance over time"-- Provided by publisher.

Record details

  • ISBN: 9781599186740 (trade paperback)
  • Physical Description: xi, 211 pages : illustrations ; 26 cm
  • Publisher: Irvine, CA : Entrepreneur Press, 2020.
Subject: Internet marketing.
Social media > Economic aspects.
Social media > Marketing.

Available copies

  • 1 of 1 copy available at Tsuga Consortium.

Holds

  • 0 current holds with 1 total copy.
Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Cookstown Branch 658.872 But 31681010219905 NONFICPBK Available -

LDR 02076cam a2200361 i 4500
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00520201021105306.0
008200818s2020 caua 000 0 eng
010 . ‡a 2020944509
020 . ‡a9781599186740 (trade paperback) ‡c$37.50
035 . ‡a(CaOWLBI)pr05743273
035 . ‡apr05743273
040 . ‡aDLC ‡beng ‡erda ‡cDLC ‡dCaOWLBI
090 . ‡a658.872 But
1001 . ‡aButow, Eric, ‡eauthor.
24510. ‡aUltimate guide to social media marketing / ‡cEric Butow, Mike Allton, Jenn Herman, Stephanie Liu, Amanda Robinson.
2463 . ‡aEntrepreneur magazine Ultimate guide to social media marketing
24630. ‡aSocial media marketing
264 1. ‡aIrvine, CA : ‡bEntrepreneur Press, ‡c2020.
300 . ‡axi, 211 pages : ‡billustrations ; ‡c26 cm
336 . ‡atext ‡btxt ‡2rdacontent
337 . ‡aunmediated ‡bn ‡2rdamedia
338 . ‡avolume ‡bnc ‡2rdacarrier
520 . ‡a"Ultimate guide to social media marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include: Why businesses need to embrace social media marketing; Understanding today's social networks from big ones like Facebook and YouTube to emerging platforms; Learning how to craft your business's social media strategy using today's formats; How to leverage images and video in your social media outreach; Leveraging chat bots, paid social media, and influencer marketing; Building your business social marketing team; Measure your social media outreach progress and improve your performance over time"-- ‡cProvided by publisher.
650 0. ‡aInternet marketing.
650 0. ‡aSocial media ‡xEconomic aspects.
650 0. ‡aSocial media ‡xMarketing.
7001 . ‡aAllton, Mike, ‡eauthor.
7001 . ‡aHerman, Jenn, ‡eauthor.
7001 . ‡aLiu, Stephanie, ‡eauthor.
7001 . ‡aRobinson, Amanda, ‡eauthor.
7300 . ‡aEntrepreneur (Santa Monica, Calif.)
852 . ‡aINNISFIL ‡bCOOKSTOWN ‡cNONFIC ‡zIn process ‡gbook ‡h658.872 But ‡p31681010219905
905 . ‡utechserv
901 . ‡a356306 ‡b ‡c356306 ‡tbiblio ‡soclc

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