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Power play : Tesla, Elon Musk, and the bet of the century  Cover Image Book Book

Power play : Tesla, Elon Musk, and the bet of the century / Tim Higgins.

Summary:

"Inside the outrageous, come-from-behind story of Elon Musk and Tesla's bid to build the perfect car. Elon Musk is among the most controversial titans of Silicon Valley. To some he's a genius and a visionary; to others he's a mercurial con artist. Billions of dollars have been gained and lost on his tweets; his personal exploits are the stuff of tabloids. But for all his outrageous talk of mind-uploading and space travel, his most audacious vision is the one closest to the ground: the electric car. When Tesla was founded in the mid 2000s, electric cars were novelties, trotted out and thrown on the scrapheap by carmakers for more than a century. But where most onlookers saw only failure, a small band of Silicon Valley engineers and entrepreneurs saw potential. The gas-guzzling car was in need of disruption; the world was ready for Car 2.0. So they pitted themselves against the biggest, fiercest business rivals in the world, setting out to make a car that was faster, sexier, smoother, cleaner than the competition. But as the saying goes, to make a small fortune in cars, start with a big fortune. Tesla would undergo a truly hellish fifteen years, beset by rivals, pressured by creditors, hobbled by whistleblowers, buoyed by its loyal supporters. Musk himself would often prove Tesla's worst enemy--his antics more than once took the company he had funded largely with his own money to the brink of collapse. Was he an underdog, an antihero, a conman, or some combination of the three? Wall Street Journal tech and auto reporter Tim Higgins had a front-row seat for the drama: the pileups, wrestling for control, meltdowns, and the unlikeliest outcome of all: success. A story of power, recklessness, struggle, and triumph, Power Play is an exhilarating look at how a team of eccentrics and innovators beat the odds--and changed the future"-- Provided by publisher.

Record details

  • ISBN: 9780385545457 (hardcover)
  • Physical Description: xvi, 377 pages ; 25 cm
  • Edition: First edition.
  • Publisher: New York : Doubleday, [2021]

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references and index.
Subject: Musk, Elon.
Tesla Motors.
Alternative fuel vehicle industry > United States.
Automobile industry and trade > United States.
Electric vehicle industry > United States.

Available copies

  • 1 of 1 copy available at Tsuga Consortium.

Holds

  • 0 current holds with 1 total copy.
Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Lakeshore Branch 338.762922930973 Hig 31681010244820 NONFIC Available -


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