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Power play : Tesla, Elon Musk, and the bet of the century  Cover Image Book Book

Power play : Tesla, Elon Musk, and the bet of the century / Tim Higgins.

Summary:

"Inside the outrageous, come-from-behind story of Elon Musk and Tesla's bid to build the perfect car. Elon Musk is among the most controversial titans of Silicon Valley. To some he's a genius and a visionary; to others he's a mercurial con artist. Billions of dollars have been gained and lost on his tweets; his personal exploits are the stuff of tabloids. But for all his outrageous talk of mind-uploading and space travel, his most audacious vision is the one closest to the ground: the electric car. When Tesla was founded in the mid 2000s, electric cars were novelties, trotted out and thrown on the scrapheap by carmakers for more than a century. But where most onlookers saw only failure, a small band of Silicon Valley engineers and entrepreneurs saw potential. The gas-guzzling car was in need of disruption; the world was ready for Car 2.0. So they pitted themselves against the biggest, fiercest business rivals in the world, setting out to make a car that was faster, sexier, smoother, cleaner than the competition. But as the saying goes, to make a small fortune in cars, start with a big fortune. Tesla would undergo a truly hellish fifteen years, beset by rivals, pressured by creditors, hobbled by whistleblowers, buoyed by its loyal supporters. Musk himself would often prove Tesla's worst enemy--his antics more than once took the company he had funded largely with his own money to the brink of collapse. Was he an underdog, an antihero, a conman, or some combination of the three? Wall Street Journal tech and auto reporter Tim Higgins had a front-row seat for the drama: the pileups, wrestling for control, meltdowns, and the unlikeliest outcome of all: success. A story of power, recklessness, struggle, and triumph, Power Play is an exhilarating look at how a team of eccentrics and innovators beat the odds--and changed the future"-- Provided by publisher.

Record details

  • ISBN: 9780385545457 (hardcover)
  • Physical Description: xvi, 377 pages ; 25 cm
  • Edition: First edition.
  • Publisher: New York : Doubleday, [2021]

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references and index.
Subject: Musk, Elon.
Tesla Motors.
Alternative fuel vehicle industry > United States.
Automobile industry and trade > United States.
Electric vehicle industry > United States.

Available copies

  • 1 of 1 copy available at Tsuga Consortium.

Holds

  • 0 current holds with 1 total copy.
Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Lakeshore Branch 338.762922930973 Hig 31681010244820 NONFIC Available -

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1001 . ‡aHiggins, Tim ‡c(Journalist), ‡eauthor.
24510. ‡aPower play : ‡bTesla, Elon Musk, and the bet of the century / ‡cTim Higgins.
250 . ‡aFirst edition.
264 1. ‡aNew York : ‡bDoubleday, ‡c[2021]
264 4. ‡c©2021
300 . ‡axvi, 377 pages ; ‡c25 cm
336 . ‡atext ‡btxt ‡2rdacontent
337 . ‡aunmediated ‡bn ‡2rdamedia
338 . ‡avolume ‡bnc ‡2rdacarrier
504 . ‡aIncludes bibliographical references and index.
520 . ‡a"Inside the outrageous, come-from-behind story of Elon Musk and Tesla's bid to build the perfect car. Elon Musk is among the most controversial titans of Silicon Valley. To some he's a genius and a visionary; to others he's a mercurial con artist. Billions of dollars have been gained and lost on his tweets; his personal exploits are the stuff of tabloids. But for all his outrageous talk of mind-uploading and space travel, his most audacious vision is the one closest to the ground: the electric car. When Tesla was founded in the mid 2000s, electric cars were novelties, trotted out and thrown on the scrapheap by carmakers for more than a century. But where most onlookers saw only failure, a small band of Silicon Valley engineers and entrepreneurs saw potential. The gas-guzzling car was in need of disruption; the world was ready for Car 2.0. So they pitted themselves against the biggest, fiercest business rivals in the world, setting out to make a car that was faster, sexier, smoother, cleaner than the competition. But as the saying goes, to make a small fortune in cars, start with a big fortune. Tesla would undergo a truly hellish fifteen years, beset by rivals, pressured by creditors, hobbled by whistleblowers, buoyed by its loyal supporters. Musk himself would often prove Tesla's worst enemy--his antics more than once took the company he had funded largely with his own money to the brink of collapse. Was he an underdog, an antihero, a conman, or some combination of the three? Wall Street Journal tech and auto reporter Tim Higgins had a front-row seat for the drama: the pileups, wrestling for control, meltdowns, and the unlikeliest outcome of all: success. A story of power, recklessness, struggle, and triumph, Power Play is an exhilarating look at how a team of eccentrics and innovators beat the odds--and changed the future"-- ‡cProvided by publisher.
60010. ‡aMusk, Elon.
61020. ‡aTesla Motors.
650 0. ‡aAlternative fuel vehicle industry ‡zUnited States.
650 0. ‡aAutomobile industry and trade ‡zUnited States.
650 0. ‡aElectric vehicle industry ‡zUnited States.
852 . ‡aINNISFIL ‡bLAKESHORE ‡cNONFIC ‡zIn process ‡gbook ‡h338.762922930973 Hig ‡p31681010244820
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