Book
Making numbers count : the art and science of communicating numbers / Chip Heath and Karla Starr.
Understanding numbers is essential - but humans aren't built to understand them. Chip Heath outlines specific principles that reveal how to translate a number into our brain's language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a dry number and present it in a way that people click in and say "Wow, now I get it!" This book will help math-lovers and math-haters alike translate the numbers that animate our world - allowing us to bring more data, more naturally, into decisions in our schools, our workplaces, and our society.
Record details
- ISBN: 9781982165444 (hardcover)
- Physical Description: xix, 182 pages ; 22 cm
- Edition: First Avid Reader Press hardcover edition.
- Publisher: New York : Avid Reader Press, 2022.
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references and index. |
Search for related items by subject
| Subject: | Information visualization. Visual communication. |
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Lakeshore Branch | 001.4226 Hea | 31681010262566 | NONFIC | Available | - |
- Baker & Taylor
Understanding numbers is essential - but humans aren't built to understand them. In this book, the authors outline specific principles that reveal how to translate a number into our brain's language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a dry number and present it in a way that will make people say, "Wow, now I get it!" This book will help math-lovers and math-haters alike translate the numbers that animate our world - allowing us to bring more data, more naturally, into decisions in our schools, our workplaces, and our society. -- - Baker & Taylor
Perfect for math-lovers and math-haters alike, this first-of-its-kind book to communicating and understanding numbers and data outlines specific principles that reveal how to translate a number into our brainâs language. 200,000 first printing. - Simon and Schuster
A clear, practical, first-of-its-kind guide to communicating and understanding numbers and dataâfrom bestselling business author Chip Heath.
How much bigger is a billion than a million?
Well, a million seconds is twelve days. A billion seconds isâ¦thirty-two years.
Understanding numbers is essentialâbut humans arenât built to understand them. Until very recently, most languages had no words for numbers greater than fiveâanything from six to infinity was known as âlots.â While the numbers in our world have gotten increasingly complex, our brains are stuck in the past. How can we translate millions and billions and milliseconds and nanometers into things we can comprehend and use?
Author Chip Heath has excelled at teaching others about making ideas stick and here, in Making Numbers Count, he outlines specific principles that reveal how to translate a number into our brainâs language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a dry number and present it in a way that people click in and say âWow, now I get it!â
You will learn principles such as:
-SIMPLE PERSPECTIVE CUES: researchers at Microsoft found that adding one simple comparison sentence doubled how accurately users estimated statistics like population and area of countries.
-VIVIDNESS: get perspective on the size of a nucleus by imagining a bee in a cathedral, or a pea in a racetrack, which are easier to envision than â1/100,000th of the size of an atom.â
-CONVERT TO A PROCESS: capitalize on our intuitive sense of time (5 gigabytes of music storage turns into â2 months of commutes, without repeating a songâ).
-EMOTIONAL MEASURING STICKS: frame the number in a way that people already care about (âthat medical protocol would save twice as many women as curing breast cancerâ).
Whether youâre interested in global problems like climate change, running a tech firm or a farm, or just explaining how many Cokes youâd have to drink if you burned calories like a hummingbird, this book will help math-lovers and math-haters alike translate the numbers that animate our worldâallowing us to bring more data, more naturally, into decisions in our schools, our workplaces, and our society.
