Black market : an insider's journey into the high-stakes world of college basketball / Merl Code.
A former college basketball player and shoe rep for Nike details his experience of the dark underworld of college basketball, revealing how profit-driven sports programs exploit athletes and circumvent the NCAA's amateurism rules through the use of corporate sponsorships.
Record details
- ISBN: 9781335425775 (hardcover)
- Physical Description: 284 pages ; 24 cm
- Publisher: Toronto, Ontario : Hanover Square Press, [2022]
- Copyright: ©2022
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Genre: | Biographies. Personal narratives. |
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- 1 of 1 copy available at Tsuga Consortium.
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- 0 current holds with 1 total copy.
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Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
---|---|---|---|---|---|
Lakeshore Branch | 796.323630973 Cod | 31681010267615 | NONFIC | Available | - |
- Baker & Taylor
A former college basketball player and shoe rep for Nike details his experience of the dark underworld of college basketball, revealing how profit-driven sports programs exploit athletes and circumvent the NCAA's amateurism rules through the use of corporate sponsorships. - Harlequin
From a former college basketball player and Executive at Nike, a "riveting" (Sports Illustrated) insider's account into the business of college basketball exposes the corrupt and racist systems that exploit young athletes and offers a new way forward
For Merl Code, basketball was life.
In college he played point guard for Clemson before turning pro. Later, when he pivoted to marketing, he found himself thrust into a startling world of profit-driven college basketball programs. He realized that the NCAA's amateurism rules could be used to exploit young athletes, and athletes of color in particular.
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Now, for the first time, Code will share his side of the explosive story of college basketball's dark realityâa system that begins with young talent in AAU programs and culminates at the highest levels of the NBA.
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Propulsive, urgent, and eye-opening, Black Market exposes the truth to offer a more just way forward for both colleges and athletes.