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How we eat : the brave new world of food and drink  Cover Image Book Book

How we eat : the brave new world of food and drink / Paco Underhill.

Underhill, Paco, (author.).

Summary:

"An entertaining and timely exploration of how our food - from where it's grown to how we buy it - is in the midst of a transformation, showing how this is our chance to do better, for us, for our children, and for our planet, from a global expert on consumer behavior"-- Provided by publisher.

Record details

  • ISBN: 9781982127091 (hardcover)
  • Physical Description: xviii, 237 pages ; 24 cm
  • Edition: First Simon & Schuster hardcover edition.
  • Publisher: New York, NY : Simon & Schuster, 2022.

Content descriptions

General Note:
Includes index.
Subject: Consumer behavior.
Food habits.
Grocery shopping.
Grocery trade.
Marketing research.

Available copies

  • 1 of 1 copy available at Tsuga Consortium.

Holds

  • 0 current holds with 1 total copy.
Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Lakeshore Branch 641.31 Und 31681010261204 NONFIC Available -

  • Baker & Taylor
    "An entertaining and timely exploration of how our food - from where it's grown to how we buy it - is in the midst of a transformation, showing how this is our chance to do better, for us, for our children, and for our planet, from a global expert on consumer behavior"--
  • Baker & Taylor
    A global expert on consumer behavior discusses the ways in which our system of producing, distributing and consuming food is broken and how it presents opportunities to do better for ourselves, our children and our planet. 75,000 first printing.
  • Simon and Schuster
    An “eye-opening” (Kirkus Reviews) and timely exploration of how our food—from where it’s grown to how we buy it—is in the midst of a transformation, showing how this is our chance to do better, for us, for our children, and for our planet, from a global expert on consumer behavior and bestselling author of Why We Buy.

    Our food system is undergoing a total transformation that impacts how we produce, get, and consume our food. Market researcher and bestselling author Paco Underhill—hailed by the San Francisco Chronicle as “a Sherlock Holmes for retailers”—reveals where our eating and drinking lives are heading in his “delectable” (Michael Gross, New York Times bestselling author of 740 Park) book, How We Eat.

    In this upbeat, hopeful, and witty approach, How We Eat reveals the future of food in surprising ways. Go to the heart of New York City where a popular farmer’s market signifies how the city is getting country-fied, or to cool Brooklyn neighborhoods with rooftop farms. Explore the dreaded supermarket parking lot as the hub of innovation for grocery stores’ futures, where they can grow their own food and host community events. Learn how marijuana farmers, who have been using artificial light to grow a crop for years, have developed a playbook so mainstream merchants like Walmart and farmers across the world can grow food in an uncertain future.

    Paco Underhill is the expert behind the most prominent brands, consumer habits, and market trends and the author of multiple highly acclaimed books, including Why We Buy. In How We Eat, he shows how food intersects with every major battle we face today, from political and environmental to economic and racial, and invites you to the market to discover more.

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