Book
The tipping point : how little things can make a big difference / Malcolm Gladwell.
Record details
- ISBN: 9780316346627 (paperback)
- Physical Description: xii, 301 pages ; 21 cm
- Edition: First Back Bay paperback edition.
- Publisher: Boston : Back Bay Books, [2002]
- Copyright: ©2000
Content descriptions
| General Note: | Originally published in hardcover by Little, Brown 2000. "With a new afterword by the author"--Cover. |
| Bibliography, etc. Note: | Includes bibliographical references and index. |
| Formatted Contents Note: | The three rules of epidemics -- The law of the few : connectors, mavens, and salesmen -- The stickiness factor : Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one) : Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two) : the magic number one hundred and fifty -- Case study : rumors, sneakers, and the power of translation -- Case study : suicide, smoking, and the search for the unsticky cigarette -- Conclusion : focus, test, and believe. |
Search for related items by subject
| Subject: | Social psychology. Contagion (Social psychology) Causation. Context effects (Psychology) |
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Lakeshore Branch | 302 Gla | 31681010288678 | NONFICPBK | Available | - |
- Baker & Taylor
Reveals how focused advertising and promotion to the "right" people can be much more effective than nationwide campaigns to the most people. Reprint. 100,000 first printing. - Baker & Taylor
An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior. - Grand Central PubFrom the bestselling author of The Bomber Mafia, discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.ÂThe tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
- Grand Central PubUncover the captivating science behind viral trends in business, marketing, and human behavior in the breakthrough debut â named one of the best books of the decade by The A.V. Club and The Guardian â by Malcolm Gladwell, the bestselling author of The Bomber Mafia.ÂThe tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
âA wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world.â âMichael Lewis - Hachette Book GroupDiscover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
