Book

The tipping point : how little things can make a big difference / Malcolm Gladwell.

Record details

General Note:	Originally published in hardcover by Little, Brown 2000. "With a new afterword by the author"--Cover.
Bibliography, etc. Note:	Includes bibliographical references and index.
Formatted Contents Note:	The three rules of epidemics -- The law of the few : connectors, mavens, and salesmen -- The stickiness factor : Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one) : Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two) : the magic number one hundred and fifty -- Case study : rumors, sneakers, and the power of translation -- Case study : suicide, smoking, and the search for the unsticky cigarette -- Conclusion : focus, test, and believe.