The tipping point : how little things can make a big difference
Record details
- ISBN: 9780316346627 (paperback)
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Physical Description:
print
xii, 301 pages ; 21 cm - Edition: First Back Bay paperback edition.
- Publisher: Boston : Back Bay Books, [2002]
- Copyright: ©2000
Content descriptions
General Note: | Originally published in hardcover by Little, Brown 2000. "With a new afterword by the author"--Cover. |
Bibliography, etc. Note: | Includes bibliographical references and index. |
Formatted Contents Note: | The three rules of epidemics -- The law of the few : connectors, mavens, and salesmen -- The stickiness factor : Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one) : Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two) : the magic number one hundred and fifty -- Case study : rumors, sneakers, and the power of translation -- Case study : suicide, smoking, and the search for the unsticky cigarette -- Conclusion : focus, test, and believe. |
Search for related items by subject
Subject: | Social psychology Contagion (Social psychology) Causation Context effects (Psychology) |
Available copies
- 0 of 1 copy available at Tsuga Consortium.
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- 0 current holds with 1 total copy.
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Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
---|---|---|---|---|---|
Lakeshore Branch | 302 Gla | 31681010288678 | NONFICPBK | Checked out | 09/11/2024 |