Book
Smart brevity : the power of saying more with less / Jim VandeHei, Mike Allen, and Roy Schwartz.
Anyone who wants to be heard is facing an epic challenge -- people are drowning in a sea of words. How do you get your audience to pay attention? By learning to say a lot more with a lot less and punch through the noise. By learning Smart Brevity.
Record details
- ISBN: 9781523516971 (hardcover)
- Physical Description: 218 pages : illustrations (chiefly colour) ; 21 cm
- Publisher: New York : Workman Publishing, [2022]
- Copyright: ©2022
Content descriptions
| General Note: | "Smart brevity count: 28,002 words, 106 minutes." |
Search for related items by subject
| Subject: | Communication. Interpersonal communication. |
| Genre: | Self-help publications. |
- Baker & Taylor
Sharing lessons learned from their decades of experience in media, business and communications, the co-founders of Axios present this writing and communications manifesto for the information age that teaches readers how to say more with less in virtually any format. 100,000 first printing. - Baker & Taylor
Sharing lessons learned from their decades of experience in media, business and communications, the co-founders of Axios present this writing and communications manifesto for the information age that teaches readers how to say more with less in virtuallyany format. - Grand Central Pub
Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the co-founders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevityâthink Strunk and Whiteâs Elements of Style for the digital age.
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In SMART BREVITY: The Power of Saying More with Less, Axios co-founders Jim VandeHei, Mike Allen, and Roy Schwartz teach readers how to say more with less in virtually any format. They also share communications lessons learned from their decades of experience in media, business and communications. - Grand Central Pub
Smart Brevity is a writing and communications manifesto for the information age. It will teach readers how to communicate better with fewer words and more punch in their emails, newsletters, presentations, meetings, and much more at work and in life.Â
The big idea: If you want to get heard in the information age, you need to change the way you write. Now. Smart Brevity will teach you how. - Workman Press.
Youâre wasting your readerâs time. Hereâs how to change, in just six words: Brevity is confidence. Length is fear.
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This guiding principle turned first Politico and then Axios into hugely influential media companies. Itâs also in the dna of Smart Brevityâ¢, the Axios spin-off that teaches Fortune 500 companies, organizations, professional writers and other individuals how to get their message heard. Now theyâve distilled their lessons into an essential guideâand manifestoâfor writing effectively in the digital age.
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Smart Brevity is a system and strategy that will teach anyone who works with words how to think more sharply, communicate more crisply, and save your readers time. Itâs about how to say more with less. And how, on a deeper level, to clean up and reframe your thinking.
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Youâll learn how to create a muscular teaseâthe thing that will flag down your readerâs attention. How to craft a âledeââa short, sharp, memorable opening sentence. How to round up, prioritize, weigh and whittle down your most important points. There are dozens of tips chosing the right words, kicking bad habits (hello, irony), and staying provocative. And rules-of-thumb: Would you read it if you hadnât written it?
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Today weâre drowning in words. Back when the authors worked at The Washington Post, web trackers revealed an eye-opening truth: hardly anyone it clicked through a storyâs first page. Hereâs how to fight through that fatigue and ensure that your message is finally and fully heard.
