Book
The LEGO story : how a little toy sparked the world's imagination / Jens Andersen ; translated by Caroline Waight.
Record details
- ISBN: 9780063258020 (hardcover)
- Physical Description: xi, 418 pages : illustrations (some colour), genealogical table ; 24 cm
- Edition: First U.S. edition.
- Publisher: New York, NY : Mariner Books, [2022]
- Copyright: ©2022
Content descriptions
| General Note: | Originally published in Danish as Et liv med LEGO: Denmark : Politikens Forlag, 2021. |
| Bibliography, etc. Note: | Includes bibliographical references and index. |
| Formatted Contents Note: | Woodwork -- Faith -- War -- System -- Expansion -- Change -- Play -- Inertia -- Turning point -- Inheritance. |
| Language Note: | In English, translated from the Danish. |
Search for related items by subject
| Subject: | Kirk Christiansen, Ole, 1891-1958 > Family. LEGO koncernen (Denmark) > History. LEGO toys > History. Toy industry > Denmark > History. |
Available copies
- 1 of 1 copy available at Tsuga Consortium.
Holds
- 0 current holds with 1 total copy.
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Lakeshore Branch | 338.476887209489 And | 31681010302743 | NONFIC | Available | - |
- Baker & Taylor
Through interviews with the founding family that still owns the companyâand with access to the vast LEGO archiveâthis definitive story behind one of the most beloved brands on the planet doubles as a cultural history of changing generationsâ view of childhood and the importance of play. 75,000 first printing. Illustrations. - Baker & Taylor
"The extraordinary inside story of the LEGO company--producer of the most beloved and popular toy on the planet--based on unprecedented access to the founding family that still owns the company, chronicling the brand's improbable journey to become the empire that it is today"-- - HARPERCOLL
An International Bestseller
âAbsolutely essential reading for every LEGO fan.â âBlocks
The definitive history of LEGO, based on unprecedented access to the companyâs archives and rare interviews with the founding family who still owns the company
"This book tells the story of how my family built the LEGO brand." âKjeld Kirk Kristiansen, former President/CEO of the LEGO Group and 3rd generation owner
Itâs estimated that each year between eighty and ninety million children around the globe are given a box of LEGO, while up to ten million adults buy sets for themselves. Yet LEGO is much more than a dizzying number of plastic bricks that can be put together and combined in countless ways. LEGO is also a vision of the significance of what play can mean for humanity.
This book tells the extraordinary story of a global company and a Danish family who for ninety years have defended childrenâs right to playâand who believe grown-ups, too, should make the time to nurture their inner child. The LEGO Story is built on Jens Andersenâs unique access to LEGOâs own archives, as well as on Andersenâs extensive conversations with Kjeld Kirk Kristiansen, former president and CEO of the LEGO group and grandson of its founder, Ole Kirk Christiansen.
A riveting cultural history of changing generationsâ views of childhood and the importance of play, The LEGO Story also a fascinating case study of how innovation and creativity helped leaders transform LEGO from a small carpentry business into the worldâs largest producer of play materials and one of the most beloved brands in the world. Richly illustrated with never-before-seen photos from the familyâs private archive, this is the ultimate book for fans of LEGO, revealing everything you ever wanted to know about the brand.
