Book
Momfluenced : inside the maddening, picture-perfect world of mommy influencer culture / Sara Petersen.
"How momfluencer culture impacts women psychologically as consumers, as performers of their stories, and as mothers"-- Provided by publisher.
Record details
- ISBN: 9780807006634 (hardcover)
- Physical Description: 309 pages ; 23 cm
- Publisher: Boston, MA : Beacon Press, [2023]
- Copyright: ©2023
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references. |
Search for related items by subject
| Subject: | Mothers > Social conditions. Women > Psychology. |
Available copies
- 1 of 1 copy available at Tsuga Consortium.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Lakeshore Branch | 306.8743 Pet | 31681010319655 | NONFIC | Available | - |
- Baker & Taylor
"How momfluencer culture impacts women psychologically as consumers, as performers of their stories, and as mothers"-- - Random House, Inc.
How momfluencer culture impacts women psychologically as consumers, as performers of their stories, and as mothers
On Instagram, the private work of mothering is turned into a public performance, generating billions of dollars. The message is simple: weâre all just a couple of clicks away from a better, more beautiful experience of motherhood.
Linen-clad momfluencers hawking essential oils, parenting manuals, baby slings, and sponsored content for Away suitcases make us want to forget that the reality of mothering in America is an isolating, exhausting, almost wholly unsupported endeavor. In a culture which denies mothers basic human rights, it feels good to click âpurchase nowâ on whatever a momfluencer might be selling. It feels good to hope.
Momfluencers are just like us, except they arenât. They are mothers, yes. They are also marketing strategists, content creators, lighting experts, advertising executives, and artists. They are businesswomen. The most successful momfluencers offer content that differs very little from what we used to find in glossy womenâs magazines like Glamour and Real Simple, only theyâre churning it out daily and that content is their lives.
We flock to momfluencers to learn about fashion, wellness, parenting, politics, and to find Brooklyn-designed crib sheets printed with radishes. Chances are, if youâre a mother reading this (and maybe even if youâre not!), you are an armâs length away from something youâve purchased because a momfluencer made it look good.
Drawing on her own fraught relationship to momfluencer culture, Sara Petersen incorporates pop culture analysis and interviews with prominent momfluencers and experts (psychologists, academics, technologists) to explore the glorification of the ideal mama online with both humor and empathy. At home on a bookshelf with Lyz Lenzâs Belabored and Jia Tolentinoâs Trick Mirror, Momfluenced argues that momfluencers donât simply sell mothers on the benefits of bamboo diapers, they sell us the dream of motherhood itself, a dream tangled up in whiteness, capitalism, and the heteronormative nuclear family.
Momfluenced considers what it means to define motherhood for ourselves when society is determined to define motherhood for us.
