Cage kings : how an unlikely group of moguls, champions & hustlers transformed the UFC into a $10 billion industry

Summary: "A cultural and business history of the UFC, tracing the unlikely rise of mixed martial arts from what was derided in the '90s as "human cockfighting"--more violence than sport--to a global pop culture phenomenon"--

Record details

ISBN: 9781501198472 (hardcover)
Physical Description: print
xxvii, 413 pages ; 24 cm
Edition: First Simon & Schuster hardcover edition.
Publisher: New York : Simon & Schuster, 2023.

Content descriptions

Bibliography, etc. Note:

Includes bibliographical references and index.

Formatted Contents Note:

Introduction: The last sport on Earth -- God forgive me! -- Everything these guys touch turns to gold -- No one can do what you did -- There is no plan B -- A reverse socialization process -- Problem child -- This is not Fantasy Island -- Station to station -- I will make you look like a genius -- Brother, I lost everything -- Maybe I can -- Fair is defined as where we end up -- Be happy for me -- The money belt -- Epilogue: A man must exceed his limits.