Book
Extremely online : the untold story of fame, influence, and power on the internet / Taylor Lorenz.
"For over a decade, Taylor Lorenz has been the authority on internet culture, documenting its far-reaching effects on all corners of our lives. Her reporting is serious yet entertaining and illuminates deep truths about ourselves and the lives we create online. In her debut book, Extremely Online, she reveals how online influence came to upend the world, demolishing traditional barriers and creating whole new sectors of the economy. Lorenz shows this phenomenon to be one of the most disruptive changes in modern capitalism. By tracing how the internet has changed what we want and how we go about getting it, Lorenz unearths how social platforms' power users radically altered our expectations of content, connection, purchasing, and power. Lorenz documents how moms who started blogging were among the first to monetize their personal brands online, how bored teens who began posting selfie videos reinvented fame as we know it, and how young creators on TikTok are leveraging opportunities to opt out of the traditional career pipeline. It's the real social history of the internet. Emerging seemingly out of nowhere, these shifts in how we use the internet seem easy to dismiss as fads. However, these social and economic transformations created a digital dynamic so unappreciated and insurgent that it ultimately created new approaches to work, entertainment, fame, and ambition in the 21st century. Extremely Online is the inside, untold story of what we have done to the internet, and what it has done to us"-- Provided by publisher.
Record details
- ISBN: 9781982146863 (hardcover)
- Physical Description: 373 pages ; 24 cm
- Edition: First Simon & Schuster hardcover edition.
- Publisher: New York : Simon & Schuster, 2023.
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references and index. |
| Formatted Contents Note: | Introduction: the social ranking -- Part I. Online influence beginnings -- The blogging revolution -- The mommy bloggers -- The friend zone -- The new celebrity -- Part II. The first creators -- The rise of YouTube -- Creators break through -- Part III. New dynamics -- Twitter follows back -- Tumblr famous -- Instagram's influence -- Part IV. The platform battles for creators -- Vine time -- A tangle of competitors, a new era for users -- Parallel lines -- Counting seconds -- The shuffle -- Part V. The creator boom -- The winners -- Peak Instagram -- The adpocalypse -- Breakdown and burnout -- Part VI. Influence everywhere -- TikTok dominates -- Unlocked -- The scramble and the sprawl -- Epilogue. |
Search for related items by subject
| Subject: | Internet personalities. Internet. Social media. Technological innovations. |
Available copies
- 1 of 1 copy available at Tsuga Consortium.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Lakeshore Branch | 302.231 Lor | 31681010348563 | NONFIC | Available | - |
- Baker & Taylor
An acclaimed Washington Post reporter and leading authority on internet culture reveals how online influence came to upend the world, showing how this phenomenon become one of the most disruptive changes in modern capitalism, forminh an unappreciated and insurgent digital dynamic resulting in new approaches to work, entertainment, fame and ambition. - Baker & Taylor
"For over a decade, Taylor Lorenz has been the authority on internet culture, documenting its far-reaching effects on all corners of our lives. Her reporting is serious yet entertaining and illuminates deep truths about ourselves and the lives we create online. In her debut book, Extremely Online, she reveals how online influence came to upend the world, demolishing traditional barriers and creating whole new sectors of the economy. Lorenz shows this phenomenon to be one of the most disruptive changes inmodern capitalism. By tracing how the internet has changed what we want and how we go about getting it, Lorenz unearths how social platforms' power users radically altered our expectations of content, connection, purchasing, and power. Lorenz documents how moms who started blogging were among the first to monetize their personal brands online, how bored teens who began posting selfie videos reinvented fame as we know it, and how young creators on TikTok are leveraging opportunities to opt out of the traditional career pipeline. It's the real social history of the internet. Emerging seemingly out of nowhere, these shifts in how we use the internet seem easy to dismiss as fads. However, these social and economic transformations created a digital dynamic sounappreciated and insurgent that it ultimately created new approaches to work, entertainment, fame, and ambition in the 21st century. Extremely Online is the inside, untold story of what we have done to the internet, and what it has done to us"-- - Simon and Schuster
NATIONAL BESTSELLER
Acclaimed Washington Post reporter Taylor Lorenz presents a groundbreaking social history of the internet, revealing how online influence and the creators who amass it have reshaped our world, online and offââterrific,â as the New York Times calls it, âLorenzâ¦is a knowledgeable, opinionated guide to the ways internet fame has become fame, full stop.â
For over a decade, Taylor Lorenz has been the authority on internet culture, documenting its far-reaching effects on all corners of our lives. Her reporting is serious yet entertaining and illuminates deep truths about ourselves and the lives we create online. In her debut book, Extremely Online, she reveals how online influence came to upend the world, demolishing traditional barriers and creating whole new sectors of the economy. Lorenz shows this phenomenon to be one of the most disruptive changes in modern capitalism.
By tracing how the internet has changed what we want and how we go about getting it, Lorenz unearths how social platformsâ power users radically altered our expectations of content, connection, purchasing, and power. In this âdeeply reported, behind-the-scenes chronicle of how everyday people built careers and empires from their sheer talent and algorithmic luckâ (Sarah Frier, author of No Filter), Lorenz documents how moms who started blogging were among the first to monetize their personal brands online, how bored teens who began posting selfie videos reinvented fame as we know it, and how young creators on TikTok are leveraging opportunities to opt out of the traditional career pipeline. Itâs the real social history of the internet.
Emerging seemingly out of nowhere, these shifts in how we use the internet seem easy to dismiss as fads. However, these social and economic transformations have resulted in a digital dynamic so unappreciated and insurgent that it ultimately created new approaches to work, entertainment, fame, and ambition in the 21st century.
âExtremely Online aims to tell a sociological story, not a psychological one, and in its breadth it demonstrates a new cultural logic emerging out of 21st-century media chaosâ (The New York Times). Lorenz reveals the inside, untold story of what we have done to the internet, and what it has done to us.
